Date-wise News

This is another award in the digital agency’s kitty

e4m Desk Feb 14, 2019 6:49 PM

Campaign supports recently launched Nokia 8.1 and Nokia 7.1 smartphones 

e4m Desk Feb 14, 2019 6:37 PM

#PizzaHutForLove saw couples from across different age groups, sexual orientation, ethnicity and religion come together

e4m Desk Feb 14, 2019 6:21 PM

Along with Mast & Harbour, the couples were chosen via a contest run on Myntra 

e4m Desk Feb 14, 2019 5:53 PM

Kellogg’s targets youth with new multi-media campaign; brand has roped in comedian José Covaco  

e4m Desk Feb 14, 2019 5:42 PM

The underlying philosophy of the brand with this new identity is the belief that no one should compromise on their day to day happiness because their problems aren’t being met with adequate solutions

e4m Desk Feb 14, 2019 5:32 PM

GoPaisa identifies NNNow, Ferns & Petals, Pretty Secrets, IGP and Nykaa as top retailers attracting maximum traffic this year

e4m Desk Feb 14, 2019 5:02 PM

Vodafone is launching several initiatives to enhance ‘Kumbh’ experience not just for the ones who are physically attending the event, but also for the ones who could not

e4m Desk Feb 14, 2019 4:55 PM

Through special lens people using Snapchat can sing along to the film's title track

e4m Desk Feb 14, 2019 4:37 PM

SMAASH aims to tap in the market of single people who often feel neglected on Valentine’s Day

e4m Desk Feb 14, 2019 4:31 PM

Mondelez India has also partnered with Gully Boy, building in co-branded promotions to create high impact digital buzz during Valentine’s Day

e4m Desk Feb 14, 2019 4:21 PM

Challenge will be an opportunity for music lovers to find out the level of connection between each other

e4m Desk Feb 14, 2019 4:11 PM

Campaign features celebrities like Soha Ali Khan, Yuvika Chaudhary and Karan Patel

e4m Desk Feb 14, 2019 3:59 PM

Announcements signify moves to advance Publicis Sapient’s position as leader in digital business transformation space

e4m Desk Feb 14, 2019 3:42 PM

BBH Global issues statement saying no evidence was found to support accusations against Barrett, Chief Creative Officer & Managing Partner, BBH India 

e4m Desk Feb 14, 2019 3:33 PM

Web 3.0 will help businesses re-target prospects on the basis of cognitive learning using Artificial Intelligence

e4m Desk Feb 14, 2019 3:08 PM

Campaign involves boatmen in an effort to keep the Sangam clean

e4m Desk Feb 14, 2019 2:53 PM

With stories like #MamtaBlocksCBI and #ShardaStings, Republic Bharat has secured 2nd position in West Bengal

e4m Desk Feb 14, 2019 2:31 PM

Decision comes two days after TRAI extended the deadline for consumers to choose pack of channels to March 31

e4m Desk Feb 14, 2019 1:33 PM

An esteemed group of panelist spoke about how to adapt in the ever-changing media ecosystem at the Pitch Madison Report unveiling in Mumbai

e4m Desk Feb 14, 2019 12:49 PM

Unadkat comes with about 7+ years of experience, having worked in Ogilvy & Mather in Mumbai and Kuala Lumpur and Mullen Lowe, Mumbai

e4m Desk Feb 14, 2019 12:38 PM

Banerjee, President, Hindi Entertainment, Star India, was speaking at the unveiling of the Pitch Madison Advertising Report 2019 in Mumbai

e4m Desk Feb 14, 2019 12:27 PM

The broadcasting foundation said they will not wait until the new deadline of March 31 as a large number of subscribers have already shifted to the new regime

e4m Desk Feb 14, 2019 12:01 PM

Sources in the industry say Mukherjee would be joining an FMCG major as the Chief Marketing Officer and will handle a mix of global and local brands

e4m Desk Feb 14, 2019 11:49 AM

In his last role, he was instrumental in the launch and scaling up of ALTBalaji. His experience spans across organizations such as Getit Infomedia, BigMaps, Reliance Big Entertainment and Webdunia

e4m Desk Feb 14, 2019 11:14 AM

From Borosil to Kalyan Jewellers and The Man Company to Platinum, brands have produced liberating ad films in this season of love 

Noel Dsouza Feb 14, 2019 9:08 AM

The Valentine’s Day market in India is valued to be around Rs 15 billion, according to reports

Neethu Mohan Feb 14, 2019 8:57 AM

At the unveiling of the Pitch Madison Advertising Report, Sunil Kataria, CEO- India & SAARC, Godrej Consumer Products Limited discussed the need to re-write the rules of the game in the FMCG category

e4m Desk Feb 14, 2019 8:49 AM

Radio City held the top spot in Bangalore, while Radio Mirchi continued to rule in Kolkata

e4m Desk Feb 14, 2019 8:43 AM

The platform will offer Indian video content across Bollywood, Gujarati, Devotion, Punjabi and Kids genre

e4m Desk Feb 14, 2019 8:37 AM

At the launch of Pitch Madison Advertising Report 2019, Vikram Sakhuja, Group CEO, Media & OOH, Madison World, spoke on how media verticals will look in future, 3 disruptive events of the year & more

e4m Desk Feb 14, 2019 8:23 AM

Over 10 years, the advertising industry has more than tripled, having moved up from Rs 19,582 cr in 2009 to Rs 60,908 cr in 2018 growing at a CAGR of 12%

e4m Desk Feb 14, 2019 8:21 AM

At the unveiling of the Pitch Madison Advertising Report 2019, Gopalan, MD & CEO, P&G India listed out three important steps for the industry to ensure growth as it did in 2018

Christina Moniz Feb 14, 2019 8:21 AM

At the Pitch Madison Advertising Report event, Jain, Xiaomi Vice President, MD, talked about building the brand with minimal marketing expenditure

Anjali Thakur Feb 14, 2019 8:19 AM