Punit Goenka named new Chairman of BARC India
Goenka will be taking over from Nakul Chopra, who successfully completed his one-year tenure
Date-wise News
Zee Telugu launches new show, 'Fida'
Fida was launched on January 28th, 2019, and will be telecast from 5:30 PM to 6:00 PM on Zee Telugu and Zee Telugu HD
ActionAid India launches #JoinTheDots campaign against child sexual abuse
The campaign has been conceptualised and executed by ‘The Alter Project’, WATConsult’s latest vertical dedicated to public service campaigns
ABP Majha & ABP Ananda added to Free to Air list
Both ABP Majha and ABP Ananda will be available to viewers without incurring any extra cost.
MY FM revamps its programming for Maharashtrian audiences
The platform will now have more of a local Marathi flavor on all on-air shows
Piramal Capital & Housing Finance unveils new campaign for Bridge Loans
Bridge Loans is an innovative product that helps bridge the time gap between selling your old home and buying a new one
Value 360 Communications to manage India PR mandate for Lufthansa Group
Appointed by Germany based PR agency achtung!, Value 360 Communications will plan, manage, and support all PR-related activities for the Lufthansa Group airlines
Digitas bags digital duties for Puma India
Puma India is headquartered in Bengaluru, and the mandate will be handled by Digitas’ newly launched Bengaluru office
Taproot Dentsu unveils campaign for Firstpost’s print edition
The film is a dramatic take-down of modern journalism to show, by contrast, Firstpost’s comprehensive coverage of stories that need to be told and heard
Xaxis and m/Six garner outstanding results for Valvoline in India
Digital TV strategy achieved 62% higher GRPs than traditional TV advertising
Volkswagen releases a new TVC for the all-new Passat
Created and conceptualised by DDB Mudra group, the TVC begins with a cinematic narrative set in the backdrop of Ladakh’s magnificent and breath-taking terrain
Shemaroo Entertainment brings ‘Roast Cinema’ format to Big Screen
‘Picture Ki Cheer Phaad’ will see standup comedian Gaurav Kapoor roast Bollywood movies; first movie ‘Papi Gudia’ to be released on Feb 1
Study by Pitchfork Partners & MHP says India’s financial services hit a trust high
The Financial Services Reputation Index (India Report) researches and analyses how the financial sector is viewed by customers and other stakeholders
The Minimalist bags Social Media mandate for Sudarshan Chemicals
The Minimalist will create and implement social media campaigns targeted at driving employee engagement, strengthening brand presence & attracting fresh talent
Sir Martin Sorrell asked to repay nearly £170,000 in personal expenses to WPP
Sorrell had reportedly charged WPP for expenses he incurred for a ski trip, his family’s travel and for purchases he made for a New York apartment
Isobar launches AI-powered mobile campaign for Bobbi Brown’s Primer Plus collection
With the help of a custom-made machine-learning algorithm, Isobar mapped various combinations of weather and skin conditions to the right primer
TV First: Experts to discuss central theme 'Future of Television in the Age of Digital'
Industry stalwarts from P&G, IPG Mediabrands, Castrol India, Kellogg India, Big Bazaar, Syska Group among others to attend the TV First conference on January 31 in Mumbai
From Julahaa Sarees to Amrapali Jewels, brands that are part of Manikarnika’s entourage
Kangana Ranaut’s period drama was released on 3,700 screens in 50 countries worldwide in Hindi, Tamil and Telugu
Data and intelligence could revolutionise the content marketing ecosystem: Samar Verma
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Verma, Founder & CEO, Fork Media talks about the emerging digital marketing trends, challenges and what’s in store for Fork Media this year
IIMC Alumni Association hosts first jury meet of IIMCAA Awards 2019
IIMCAA has formed 14 juries; winners of Alumni of the Year award and Public Service award to be chosen by Central Committee of IIMCAA
Chutney’s future isn’t strictly digital: Sidharth Rao, CEO Dentsu Webchutney
Dentsu Webchutney, one of India's leading digital agencies, was founded in 1999 by Sidharth Rao and Sudesh Samaria. The agency will turn 20 this year.
Broadcasters are investing in local animation content: Uttam Pal Singh, Discovery Kids
Guest Column: Singh, Business Head, Discovery Kids says the shift in programming from a majority foreign content to locally produced content is a good sign and has added to the growth of the industry
Mindshare appoints Merkel’s Shane McAndrew as Chief Data Strategy Officer for US
McAndrew will succeed Rolf Olsen who left last May. At Merkle, he was the Senior Vice President, Global Product Growth
IndiGo appoints Chhavi Leekha as Director, Corporate Communications & Brand Reputation
Prior to this role, Leekha worked with Nokia India as Head of Marketing and Communications
‘Hamara Bajaj’ to ‘World’s Favourite Indian’: A peek into Bajaj Auto’s advertising journey
Bajaj Auto's transition from a domestic scooter maker to a global motorcycle powerhouse speaks of its revamped positioning