Express Adda hosts Sir Mark Tully
The discussion was moderated by SeemaChishti, Deputy Editor, The Indian Express
Date-wise News
ALTBalaji brings original regional stand-up comedy on its platform
The entire library offers English subtitles for easy understanding
BARC Week 39: India Aus T20 series lead the Top 5 Programs list
Zee Anmol continued to lead collectively in the Hindi GEC category with 661 million impressions
Posterscope launches Appy’s new avatar with its first-ever OOH campaign
The campaign highlights the brand’s new bold, chic look
Kwality partners with JCDecaux for an OOH campaign in Delhi
The brand is being promoted at major locations on JCDecaux Citylights in Delhi
Republic TV to showcase IAF’s historic air battle of Srinagar on Air Force Day
Thedocumentary ‘The Air Battle of Srinagar’ depicts the fighting spirit of the air force which played a pivotal role in protecting India in the 1971 war
iProspect India bolsters leadership team with role elevations
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Ankita Pande is now Head of Strategy at a pan India level, Venkat Gavaskar Dontha is Branch Head – West, Shipra Tandon to head new content marketing division Intelligent Content at a national level
To build a brand you must be ready to try new things: Shah Rukh Khan
Actor Shah Rukh Khan is one of the highest selling brands in India and worldwide. He shares his thoughts about keeping his brand relevant for 30 years.
Satisfied to bring an idea as eclectic, diverse and intense as TED Talks on TV in Hindi: Uday Shankar, Star India
Uday Shankar, Chairman and CEO, Star India, talked about how it took some convincing to bring TED Talks to India and the massive effort this Shah Rukh Khan hosted show required
Will have to constantly innovate and deliver better than the best: Debojo Maharshi, CMO, Spicejet
In an Interview with exchange4media, Debojo Maharshi says the main challenge was to re-build customer trust when the airline faced challenges three years ago
Case Study: How did @Nissan_India and @DatsunIndia tick the right boxes with ICC Champions Trophy Video Highlights?
With 93 per cent active Twitter users in India interested in cricket, highest among all countries in the world according to Twitter internal data, Nissan realised that the content partnership with Twitter during Champions trophy was right fit for the brand
Guest Column: The festive season brands have been waiting for is here
With the effects of demonetization slowly waning, along with the festive season around the corner, advertisers can benefit by turning up the heat on their year-end campaigns
Digital or retail store, customer’s seamless journey is our main focus: Jiten Mahendra, VP Marketing, Max Lifestyle
Mahendra also gives a sneak peek of a major digital move that the brand plans to make in a month or two
Brands embracing mobile and in-app advertising in a big way
Brands are increasingly adopting mobile and in-app advertising as it helps them get access to better data and targeting, with more transparency
The New Indian Express may launch another newspaper in Delhi by Jan 2018
The New Indian Express, an English-language daily newspaper published by Express Publications (Madurai) Limited is expected to launch a newspaper in New Delhi by January 2018. The name of the newspaper is still not known