According to BARC data for week 35 (August 26– September 1), Zee Anmol continued to lead collectively in the Hindi GEC category while Sony Entertainment Television moved to third spot in the urban market
OMI (Outdoor Media Integrated ), the agency vertical of Laqshya Media Group was assigned the responsibility to create the buzz for the newly launched M.A.C collection on Myntra
At the e4m Content JAM, MK Anand, MD and CEO, Times Network talked about the importance of stories for brands, their symbiotic relationship,media’s role and the need to make branded content a continuous exercise
An estimated growth of 25 per cent CAGR by 2019 for the DOOH sector is also a strong validation that the market landscape is swiftly warming up to enriching platforms and recognizing them as a strategic asset.