Knack Marketing will spearhead the operations in Chennai & Bangalore. The agency takes over from Falcon Infocomm, which had represented STB since Sept 2010
Gazder has relocated to China. Her exact new role is not known. She has been instrumental in many of P&G’s successful campaigns
Kohli is a well known media veteran with 24 years of experience. She has worked with reputed brands such as Star News, Channel Nine, Sony Television, among others
As part of the promotions, a Google Hangout was held on August 30, followed by a Twitter Q&A, where fans got to interact with the Pawn Stars in person
The Awards salute individuals who have stepped forward to face challenges head-on, safeguarding someone else’s interest while risking their own lives
Properties such as Kaun Banega Crorepati, India Idol Junior, 24, Bigg Boss, among others, to garner enormous ad revenues for their high recall value & brand visibility
From using only digital media to Bollywood associations & feature-driven communication - the new set of Instant Messaging apps are betting high on attracting the youth
The stream is a re-broadcast of the terrestrial content of its international stations. An on-air & social media campaign - #LetsGoOnline - is underway to create buzz
Gazder has relocated to China. Her exact new role is not known. She has been instrumental in many of P&G’s successful campaigns
The ED, Chocolates & Biscuits of Cadbury India explains that voluntary interaction that mobile creates leads to higher stickiness, which is what marketers should look at
If it is, don't be alarmed! You do not have a problem. It just means that the beer brand's experiential marketing initiative has hit a home run
Annurag Batra of exchange4media talks about assault on media, while in pursuit of truth, by Asaram's followers; he condemns the culture of blind faith in the country
The order comes after the hearing on Aug 30, where TDSAT asked TRAI not to take any coercive action against any broadcaster till the next hearing of the case
Currently, the media scenario is in a dynamic flux, especially considering television, which looking at the 10+2 advertising regulations from TRAI. We foresee a marketing mix shuffle, whereby digital and other mediums, including radio, will garner a comparatively larger pie in the media mix. The radio landscape in India is still in its evolution, with Phase III rollout of FM and English stations coming up. The scene will also undergo a shift, bringing in genres from English to news, retro, etc., similar to television, bringing with it a different set of audiences, appeal to niche brands, etc. Radio advertising costing will also see changes with the new regulations setting in.