Prior to this, he was Director (South Asia). In his new role, Mathur is responsible for building MEASAT's customer base, with a focus on the broadcasting & DTH customer segments
Abhisar Sharma, a well-known journalist and news anchor with Zee News, has put in his papers after around eight months with the news channel
This is FM Gold's fifth station, after creating presence in Mumbai, Delhi, Chennai and Kolkata. I&B Minister Manish Tewari has inaugurated the FM station
India leads the way with entertainment and information gathering online, but lags behind in the areas of motivation to transact and self-expression
The monthly magazine covers issues related to sustainability challenges, CSR policies, Government regulations, and international best practices
Christened SBI Fund Guru, the campaign will be showcased across digital television, radio, print, OOH media and during on-ground activations
The agency has also announced appointment of its Delhi and Mumbai Business Heads
The agency has also announced appointment of its Delhi and Mumbai Business Heads
The lyrics were from a rap song 'No Lie' by rappers No Chainz & Drake that was aired on the channel on May 2, 2013
Though expensive, radio road blocks have proved to be effective in today's competitive environment. We look at how marketers can get the best bang for the buck with this tool
From positing comparative advtg clips to plain vanilla updates & music videos – leading toothpaste brands have not been able to create significant impressions on social media
Star Plus to launch new culinary show Junior MasterChef. The show format, where kids are judged for their cooking skills, was a huge success in Australia last year
Marketers need to generate new mobile content to stay relevant among the vast youth who is hooked to mobile devices, said Yateesh Srivastava, COO, Aegon Religare
If a product is gathering dust on a shelf, our job is to blow the dust off & make sure it sells. The more clients & we come together, the more the chances of getting the product off the shelf, says Titus Upputuru of Dentsu Marcom
Conceptualised by Dentsu Marcom, the ad bets on individual identity with 'Apni Film ka Superstar'. The brand has taken the rural route to appease masses for the first time
Gopalan to join as Director – Consumer Business India with effect from Sep 2. N Rajaram, Govind Rajan, Najib Khan, Sriram Jagannathan, Mohit Beotra & Mohit Parasher will report to Gopalan
While the use of celebrities on social media gives brands the views/impressions, effective interactions only happen when the content is good, say digital experts
The radio landscape in India will undergo a shift similar to TV, with genres from English to news, retro, etc., bringing in different sets of audiences, says Vikram Mehra, CMO, Tata Sky