Current economic scenario and regulatory changes have pushed broadcasters to put hiring plans on hold. Focus is on stretching existing resources to create value and expand skill sets
With changing media dynamics, digital marketing helps attract youth who is not otherwise accessible, shares the Senior General Manager of Godrej Interio
Current economic scenario and regulatory changes have pushed broadcasters to put hiring plans on hold. Focus is on stretching existing resources to create value and expand skill sets
Since the relative share of the genre has gone down as compared to others, we see the segment being affected. But Hindi GEC is still the most robust genre on TV today
Various social issues are the focus of radio broadcasters this Independence Day, as they line up special content keeping in mind the mood of the nation
The study revealed that 71% of respondents have a branded app on their smartphone; 25% use their smartphone to post comments on what they are buying
Billboards, bus shelters and activations were effectively used by ITC for its new range of deos Engage. Milestone Brandcom executed the OOH campaign
While the new ad campaign gives Nano a chic and youthful makeover, experts are left feeling bewildered by all that imagery
The notion that outdoor is 'a spot selling business' has discouraged talent from entering the industry. We speak to experts to understand the scope of this larger-than-life media vehicle
Srinivasa Prasad, a journalist with more than 28 years of experience, throws light on the lessons we must learn from the demise of TOI's weekender
With changing media dynamics, digital marketing helps attract youth who is not otherwise accessible, shares the Senior General Manager of Godrej Interio
At times this medium might get restricting, but brands need to experiment with more consumer engaging outdoor activities, says Titan Industries’ Deepika S Tewari
The win comes on the back of a multi-agency pitch. Eggfirst will be responsible for driving brand PCI and its repertoire of products & services for the year 2013-14
In this newly created role, Webb will work closely with regional & local management across OMD, PHD & M2M to strengthen talent management
Content is where users can add value and thus, social media should be integrated. There are a number of ways to do that. Firstly, social media can be used to keep the listeners informed. Thus, social platforms should be used to distribute, market and promote content. Secondly, social media should be used to involve listeners. Thus, to interact through polls and contests can be a good way of integrating social media. Social media can be a perfect extension of RJs and radio station when they are not on air to stay in touch with their listeners.