In this newly created role, Webb will work closely with regional & local management across OMD, PHD & M2M to strengthen talent management
We ask experts whether such tactics work and if they can influence consumer decision and help brands grab larger market share...
With this launch, the company now has seven different editions in Maharashtra and 66 editions across India
Online booking of railway tickets has seen y-o-y growth of 17%, while air tickets grew from 1.45 mn bookings in 2012 to 1.70 mn in 2013
Newsy advertising reinforces a customer's connection to a brand; capitalising on digital for topicality is a great opportunity as the medium is cost effective & delivers quick results
Apps, Facebook, Twitter, micro sites...the Director - Marketing of Nivea India talks about how digital is changing brand communication & Nivea’s online play
Bodhisatwa Dasgupta of Grey Worldwide, in his characteristic humourous style, talks about the need for creative talent to stay relevant & refrain from turning into dinosaurs
Stage is set for the sixth annual convention of event and experiential managers, which also includes the EEMAX 2013 Awards and a B2B exhibition
The Group is bringing together celebrities from the film industry for a show on Independence Day. The initiative expects to raise approx Rs 30 cr - all of which will be channelled to NGOs
Sarkar has over 17 years of experience in marketing Ford models in North America. He will now have key responsibility for overall brand building at Ford India
In his new role, Singh will report to Parixit Bhattacharya, Chief Creative Officer, TBWA\ India Group
Mindshare leads with 25 shortlists, followed by Maxus with 20 shortlists, and Lodestar UM with 16. Final round of judging to take place from August 21 to 23
Datar will report to Jishnu Sen, CEO & President, Grey India. He has over 20 years of experience
Venkatraman has decided to move on from his role as CEO of CNN-IBN & IBN7. Ajay Chacko, COO, Network18 will oversee the operations of IBN News Network in the interim
With available technology, media integration and easy access to specific audience segments, there is simply no excuse for a brand to neglect OOH innovations. However, with the rise of social media and engagement becoming imperative, it is essential for companies to plan their campaigns smartly in order ensure the brand stands out of clutter and makes a mark.