Mindshare has roped in Adam Marshall as its new Head of Trading, Asia Pacific. AnneMarie Tanke joins in the newly-created role of Head of Value Management, APAC
This is the third time the IT outsourcing contract has been extended since BT first won its first contract with the Anglo-Dutch company in November 2002
Tata Motors to be the official vehicle partner for the Indian version of American television series '24', starring Anil Kapoor
Along with executing digital campaigns across platforms, the agency will be responsible for the launch of their website
Any idea, any creative content that shows promise needs disciplined partnerships to grow to its full potential, says Shubhranshu Singh of Visa
exchange4media takes a look at the parallels between the Indian print and digital ecosystems to make sense of a Jeff Bezos kind of deal in the country
Tata Tea's Jaago Re campaign with Chennai Express brings to the fore agencies creating deeper conversations to strike a meaningful chord with consumers
Many Indian retailers are trying to give intl brand experience to consumers; but aping the West is not going to help without including local ethos, says Shekhar Badve of Lokusdesign
Any idea, any creative content that shows promise needs disciplined partnerships to grow to its full potential, says Shubhranshu Singh of Visa
From betting high on LinkedIn to strategically using Twitter and Facebook, there are several ways in which B2B marketers can leverage the power of social
The couch potatoes have seemingly gone digital with TV, once the most popular medium of entertainment, taking a backseat, says Annurag Batra of exchange4media
Bang in the Middle to handle the brand's integrated communication duties - right from designing its visual identity to managing social media
Against the backdrop of Pepsodent attacking market leader Colgate during the weekend, we bring to you the legal aspect of comparative advertising
Digitisation is beginning to impact channels' positions as was visible in Week 31, which saw SAB TV consolidate its gains backed by its brand of humour-based content