Curry Nation has come out with the first television commercial for Netsurf Communications. The total ad spends allocated to the campaign is Rs 5 crore
As per viewership data for CS 4+ HSM markets, sourced from TAM subscribers, Star Plus leads; Colors is next with 456 mn TVT. The measurement in TVT has been done for the first time
Certain clients & staff of Mitchell & Partners will transition to the Carat brand. Alan Matthews, currently MD, Mitchell & Partners Perth, will now preside over Carat
The FM radio player has made profit before tax of Rs 0.28 crore in Q1 FY14 as compared to a loss of Rs 2.28 crore in the same period last year
Gulshan Singh has been appointed as VP & Strategic Planning Director, while Jasravee Kaur Chandra joins as VP & Strategic Planning Director across JWT's Delhi & Mumbai offices
From creating exclusive music videos, feel-good conversations to using video blogging, these beauty care brands have incorporated video content for greater connect
Post DAS, viewers seek quality content; if you provide that, you don't have to worry about the rest, says Rahul Johri, Sr VP & GM - South Asia, Discovery Networks
Industry experts feel that the ad cap will be an impediment to those channels that depend on discounts to attract volumes, but don't have a strong content line-up
Super-specialisation is the key. In future, it will be all about what you can do best instead of spreading yourself too thin, says Vibgyor Brand Services’ CEO Ankur Kalra
For the private FM industry, South India has evolved as an economy with completely different dynamics. We highlight its underlying potential that marketers can tap
The brand has launched a Twitter campaign #DearBeerGod, which is a chance for consumers from across the country to lead their city to victory and win gallons of beer
The account was bagged post a multi-agency pitch. Other agencies that participated in the pitch are MEC and Lodestar UM, share industry sources
Mani was GM - Marketing and Retail at TI Cycles. He has joined Big FM as Regional Business Head - South
The multi-agency pitch is underway in Delhi. Incumbent agency on the account is Salt Mango Tree
STAR India has acquired the rights to all media platforms, including TV, internet & mobile, in Bangladesh, Bhutan, India, the Maldives, Nepal, Pakistan & Sri Lanka
The consolidated operating profit (EBITDA) for Q1 FY14 stood at Rs 311.8 mn, as compared to Rs. 277.4 mn during the corresponding quarter last fiscal
With the addition of the Asia-Pacific Effie programme, Effie Worldwide's i'ntl network now expands to 40 national programmes & four regional programmes
Ideazfirst-Cabrand provided 100 taxis that carried special branding & floral decoration to promote the special episodes covering the wedding of the lead character, Baha, in 'Isti Kutum'
The initiative will be spearheaded by Arcay Burson-Marsteller in South Africa and Genesis Burson-Marsteller in India
If a brand wants to moderate a conversation online, then I think the brand shouldn’t be in social media. It is essential for digital agencies to educate marketers about this phenomenon. As long as brands are clear about what they want to convey through their communities, I think the brand will create impressive impressions in the minds of its online community members. It is necessary that a brand withstands what its online community members come forward to say. Brands have to be ready to listen to what its community members want.
When we speak about monetisation, everything boils down to measurement and RoI. Thus, as television has TRPs, a similar kind of model will soon follow for online video content. A number of agencies are already working on a GRP kind of model. However, to make the best out of this system, video content creators will have to work more professionally and verify the target audience, reach and frequency.
What we must keep in mind as marketers is that digital is an eco-system comprising devices and media, and one must have a cohesive strategy that covers as much of the relevant eco-system as possible. Also, I would urge marketers to look beyond the ‘digital is measurable’ myth and use it to look beyond leads and customer acquisition as a medium that can actually help build brands.