The pitch process began in May and the partnership was sealed in June. The agency’s Delhi branch will handle the TV and laptop accounts
Network18's Q1 consolidated operating revenues stood at Rs 556.6 cr on a reported basis; digital content & e-commerce business grew to Rs 106.9 cr
Smith will join Bloomberg LP on Sept 16. Andrew Lack, who has served as CEO of Bloomberg Media Group since 2008, will become Chairman of Bloomberg Media Group
Reported revenues for the TV & motion pictures business (including IndiaCast) stood at Rs 396.2 cr for the quarter. Advertising revenues grew 6% year-on-year
This year, once again the creative fraternity has had one of the best years at Patrika Group Concerned Communicator Awards. Glimpses of the winners and the Awards...
James Varghese, COO, AdzEdge talks about his new role, the Indian OOH industry, digital's growing presence, and OOH trends in 2013, among other things...
While some industry experts believe TRAI's notification will bring transparency in the system, others question TRAI’s jurisdiction to be sitting in judgement over media ownership
Hero MotoCorp has also initiated a multi-agency pitch in Delhi for the 'Impulse' business, inform people familiar with the development
McCann Worldgroup's Creative Central is an effort directed towards creating more insightful creative work for clients. Chauhan will lead the initiative
John Sheehy, President - Global Ops, Starcom MediaVest Group talks about the importance of marketers keeping pace with technology & SMG’s 70:20:10 approach
In what is touted as the merger of two equals, the new entity Publicis Omnicom Group boasts of combined 2012 revenue of $22.7 bn & combined market capitalisation of $35.1 bn
Online video is currently measured with traditional digital formulae & GRPs. However, a model that integrates both is needed to attract new marketers to the medium
Outdoor is an undiscovered reach medium. It is powerful in building frequency and even more potent in building recency. Put these three facts together and you potentially have GRPs that match any other medium. Unfortunately, its power remains un-calibrated, un-measured and difficult to harness.