Rolling weekly ratings will include the ratings for the preceding 4 weeks, in addition to the current week. Will it get a buy-in from stakeholders?
Rolling weekly ratings will include the ratings for the preceding 4 weeks, in addition to the current week. Will it get a buy-in from stakeholders?
Creative honchos say that the OOH industry needs a little madness. Campaigns from Aam Aadmi Party, Heineken & India TV are among the few they would like to see in the Indian outdoor space
Interactive nature of the medium, brand recall & ability for market-centric campaigns give radio a thumbs-up from BFSI marketers
As we move into an era of tech-enabled simultaneity in marketing, perhaps the fraternal covenant of creative groups needs to be revived, says Shubhranshu Singh of Visa
Advertisers need to know the viability of the money spent on Live events. Post event data will not allow advertisers to correct and rectify spends, say experts
In his new role, Bose will report to Managing Director, Sudhir Agarwal. His previous stint was with Hindustan Times, where he was Resident Editor, Bhopal
Amar Ujala has jointly developed the Best Deals app with Ahoy Telecom for local merchants in Agra, through which they can attract customers in their vicinity
As for the TG (16 to 25 year-old males), peers have the maximum influence, the brand has created a group-led contest for its grooming range of products, where entry point is via Facebook
Nayak, confident about Colors regaining leadership status, says it is an exciting time, as the GEC from Viacom18 stable turns five
The combined entity will increase thrust into North American market with expanded mobile entertainment portfolio. David Fondots will head the combined entity ops