Digital strategy & content plan of broadcasters need to be in sync with the evolving consumer behaviour, says Zapak Digital’s Rahul Avasthy
Gillette, Garnier Men & Royal Enfield have effectively engaged the hard-to-please young men TG with social media campaigns that go beyond brand promotions
B'casters are using the 14-day cancellation clause – hoping the issue will be resolved in the meanwhile – in an attempt to prevent revenue loss, but advertisers & agencies remain adamant
Publishing houses are considering increasing cover prices, further rationalising costs and stalling growth plans to combat the double whammy
As the July 20 deadline fast approaches, registrations and entries for EEMAX 2013 have gathered momentum. The early bird advantage for EEMAGINE ends on July 20 as well
Muhammad Nawaz Sharif has urged for facilitation and relaxation of laws so that Pakistani channels could be effortlessly seen in India
It is unfortunate that stakeholders are unable to sit on the same table and institutionalise a measure, a metric & a system, says McDonald’s India’s Rameet Arora
TRAI has taken serious note of the slack implementation of DAS in Kolkata; directs MSOs/ LCOs to take immediate action or face penal action as per the TRAI Act
The core proposition of Mia, a Tanishq brand, of jewellery that you can wear every day - even to work - is well established through the commercial
B'casters are using the 14-day cancellation clause – hoping the issue will be resolved in the meanwhile – in an attempt to prevent revenue loss, but advertisers & agencies remain adamant
The b'cast fraternity has suggested weekly reach figures & monthly ratings for mass channels, and monthly reach figures for niche channels, confirmed an industry source
After setting up digital creative teams in Delhi & Mumbai, Maxus now beefs up its team in the South with Avinash Singh's appointment as Creative Lead
ACEE has launched the initiative to support the creative communities of the M&E industry of India with timely facts on health, gender, legal & social issues
The mandate involves setting up an exclusive club of select interior designers. This platform is being christened as 'Hunter Douglas Designers Club'
Total revenue has shown a growth of 19 per cent YOY to Rs 4539 million in Q1 against Rs 3815 million of Q1 of last fiscal
Anirudh Maheshwari is the new National Sales Head for Language TV; Shweta Arora is National Sales Head, Big CBS & Brijesh Tanna is Head of Content & Comm for Big CBS channels
Hegerman’s appointment is in conjunction with the firm’s adoption of ‘Edelman Digital’ global branding. This move also expands Edelman India’s digital investment
Whilst numerous industry meetings have taken place during the week, the industry has its hopes pinned on the IBF meeting to arrive at a solution
Though India is very important, but from a marketer’s point of view, China is the focus. At this moment, brands are still trying to win in China because they don’t think they have won there. To me, right now I think India should be playing at that level. But that doesn’t mean that India isn’t a priority. For most of our clients, India is a top priority market. For MEC, India is among the top ten priority markets.
We strongly lack standardisation of price for an outdoor inventory. There are many small players in the industry that can’t be regulated. Illegal hoardings, unregulated banners, and clutter displays are some of the obstacles for the OOH industry.