Date-wise News

Johari will be based in Mumbai and will report to Parixit Bhattacharya, Chief Creative Officer of TBWA\India

e4m Desk Jul 16, 2013 6:17 PM

In its second season, the property will focus people who turned criminals and earnestly wish to reform, but unable to get away from the stigma attached

e4m Desk Jul 16, 2013 10:13 AM

With advertisers pulling out of channels opting for monthly rating, is an opportunity up for grabs for digital? We ask experts...

Saloni Surti Jul 16, 2013 9:21 AM

With the imminent implementation of the 10+2 ad cap, carriage fees and now, advertisers pulling out ads, broadcasters are looking at significant loss in revenues

Abid Hasan Jul 16, 2013 8:42 AM

With advertisers pulling out of channels opting for monthly rating, is an opportunity up for grabs for digital? We ask experts...

Saloni Surti Jul 16, 2013 8:04 AM

Unless a solution that addresses the concerns of TV channels is not brought in place, we will see more eruption, says Shripad Kulkarni, CEO, Allied Media

Shripad Kulkarni Jul 16, 2013 8:01 AM

The agency won the account post a multi-agency pitch. The incumbent on the brand is Saatchi & Saatchi

Twishy Jul 16, 2013 7:59 AM

With the consultations with TRAI & PCI likely to take time, MIB has called for existing limits of FDI caps & entry routes in print & broadcasting to continue

e4m Desk Jul 16, 2013 7:47 AM

Upcoming markets, the festive season, elections & Phase III are enough reasons to be buoyant on the growth prospects, says the COO of Red FM

Saloni Surti Jul 16, 2013 7:46 AM

Retail merchandising is often made with least budgets and, therefore, lands up looking tacky and pulls the brand value down, say experts

Priyanka Nair Jul 16, 2013 7:44 AM

Metigon was selected by KBL following a competitive, multi-agency pitch contested by top PR agencies of the country, including the incumbent Ketchum Sampark

e4m Desk Jul 16, 2013 7:41 AM

This is the first direct investment Publicis has made in a mobile technology start-up. Publicis Groupe Charmain & CEO Maurice Lévy will join Jana’s Board of Directors

e4m Desk Jul 16, 2013 7:40 AM

The campaign 'Now is the time and ET Now is the channel' appeals viewers to make the most of the opportunities that the market presents

e4m Desk Jul 16, 2013 7:38 AM

We have a strong foothold in the local market & feel that this is the right time to expand our ad sales ops pan India, says Vemuri Radhakrishna, MD, ABN Andhrajyothy

e4m Desk Jul 16, 2013 7:37 AM

SE TransStadia has brought on board Hiren Pandit. His last stint was with GroupM

e4m Desk Jul 16, 2013 7:35 AM

Basu will be the Creative Communication Head for STAR India’s new business verticals, including its sports properties

e4m Desk Jul 16, 2013 7:33 AM

A scan of social sites presented by LIQVD Asia shows an overwhelming buzz, with over 20,000,000 Twitter impressions within 12 hours of the veteran actor's demise

e4m Desk Jul 16, 2013 7:32 AM

An intense survey preceded the Akola launch. The launch was supported by a branding campaign that announced the progress of the survey at every stage

e4m Desk Jul 16, 2013 7:30 AM

The mandate involves online reputation management, SEO consultation & amplifying social presence. Phase II will involve establishing social shopping

e4m Desk Jul 16, 2013 7:28 AM

I am not sure about an overlap between radio and digital. Yes, there are certain advertisers who go to digital or might be more digitally inclined. However, the ratio of listeners on radio for tuning into music is far higher as compared to digital. Besides, radio is a free medium for listeners and does not have woes such as internet plans and speed and hence, garners a lot more traction and attracts a lot of advertisers.

e4m Desk Jul 16, 2013 12:00 AM