Members of ISA & AAAI met last evening to discuss way forward. In another development, IBF met with TAM last night; TAM seeks b’casters’ views on frequency of data
The new CEO of Taproot India talks about the agency’s strength of being creative-centric, giving freedom & guidance to young talent, keeping Taproot ahead of the game and more...
The brand ran a poll to understand the beauty habits of Indian women, using the insights to then launch new products, develop a Vine & create a virtual fashion show
While marketers are beginning to understand the use of mobile, a few fatal errors continue to occur. We bring to you six gaffes that can kill your mobile strategy
The sixth annual convention of EEMA will be held in Jaipur from September 5 to 7. The EEMAX Awards will also be given away during the convention
We need to consolidate our properties, install monitoring systems & offer value added services so that clients stick to outdoor advtg, says the MD, Global Advertisers
The new channel will go on air from July 14. The Network already has a Kannada GEC, Suvarna. Both channels are positioned differently & have different gratifications
According to industry sources, the pitch process for the e-commerce portal is currently underway. The account size is estimated to be over Rs 40 crore
In his new role, Mishra will be responsible to grow the existing business portfolio & designing effective strategies for Pepe Jeans India
Bhan will be responsible for the day-to-day running from Sep 1. Udayan Mukherjee, Managing Editor, CNBC-TV18 has decided to step down but will continue his exclusive association with the Group
Following claims regarding the volume of Lions won, Cannes Lions has said that it recognises the leading media agency with the Media Agency of the Year award
The appointment comes on the back of a multi-stage pitch process that took place in Delhi. The account size is pegged at around Rs 40 crore
The outdoor advertising viewing audience is mostly mobile. People travel swiftly in vehicles or walk at a brisk pace while they perform the activities of daily life. Mobility limits the potential viewing time of an outdoor advertising message to only a few seconds. Because of limited time exposure, outdoor advertising design requires a disciplined and succinct creative approach.