Following claims regarding the volume of Lions won, Cannes Lions has said that it recognises the leading media agency with the Media Agency of the Year award
The channel has undertaken on-ground activations with autowalas, launched Imamogram app, as well as associated with Swipe 'MTV Slash' fablet to market the show
Slow business, low occupancy & high rates have dampened the OOH biz during monsoons, but retail space, on-ground & ambient advtg are keeping the sector afloat
The mktg initiative communicates the unlimited talk time proposition but the idea is not fresh. This is Rediffusion Y&R's last campaign for MTS, as Creativeland Asia is its new creative partner
With the bigger radio stations occupying the contemporary space, smaller or more recent players can look at retro music for strategic positioning of content