The launch of the 'Lost' series will be supported by an extensive online campaign and on-ground promotions in top markets across all seven metros
Sectors that buy cheap inventories on promise of large volumes might be hugely affected post 10+2, with cost dynamics not suiting the new regulated screen space
Mallik will initially set up and front expansion plans in the NCR region, before driving the growth agenda internationally
Telecom brand Uninor awards its creative duties to Bates CHI & Partners. The incumbent agency is Leo Burnett India
Vine and Instagram videos can provide numerous business opportunities to brands. exchange4media asks digital experts which of the two offers more scope
Kartikeya Sharma, MD, ITV Network feels that in the absence of an alternate system, both b’casters & advertisers cannot overlook TAM as it would prove to be detrimental
Sectors that buy cheap inventories on promise of large volumes might be hugely affected post 10+2, with cost dynamics not suiting the new regulated screen space
Set up by ex-Imprimis CEO Aman Gupta, SPAG will focus on sectors such as pharmaceuticals, healthcare, social and technology, among others
ITC Classmate's new TVC has children secretly practicing the creation of their signature as the central theme; the earlier campaign rested on a more powerful insight of 'uniqueness'
Mallik will initially set up and front expansion plans in the NCR region, before driving the growth agenda internationally
Telecom brand Uninor awards its creative duties to Bates CHI & Partners. The incumbent agency is Leo Burnett India
Freedom of speech is a cherished Fundamental Right; journalists have the responsibility to stir the conscience of the community, says Annurag Batra of exchange4media
Radio is a free medium & doesn’t have woes such as internet plans & speed, thus attracting more advertisers, says the Biz Head, Radio & Entertainment, HT Media
Radio offers maximum reach, especially in a city like Mumbai, where people spend half their day commuting. For retail brands, radio plays the role of a very important low-cost medium as they get tailored catchment area and have the opportunity of targeting well.