Out of the 265 shortlisted entries, DDB Mudra Group is the sole Indian entry in the Promo & Activation Lions shortlist from India for its work for Aarambh
No Indian entry features amongst the 12 shortlisted entries for Creative Effectiveness Lions this year. India submitted just one entry, as opposed to two entries last year
Out of the 247 shortlisted entries, Leo Burnett and DDB Mudra have made it to the Direct Lions shortlist from India for the work for Coca-Cola and Aarambh, respectively
The contract includes developing, designing & setting up the information architecture for websites of both Prime Focus World & Prime Focus Technologies
Harish Babu, MD, Impresario Events says that every industry sees its share of ethics concerns, which need to be tackled to keep the industry in a healthy state