Havas Media Group acquires MFG Labs
The acquisition will enable MFG Labs to expand its digital services to other major Havas Media Group Digital Hubs
Date-wise News
HT rejigs top team; new roles for Vivek Khanna, K Venkataramani
Khanna will now take on the leadership role of Head - Hindi Business. K Venkataramani comes on board as the new Business Head of Mint
Global Advertisers appoints Rudolf Fernando as National Head
Fernando's core responsibility involves strategising, designing, execution and media planning of outdoor campaigns executed across the country
Microsoft India appoints Karan Bajwa as MD
Bajwa is currently Head of Microsoft’s Enterprise Biz in India. He takes charge from Sanket Akerkar, who is moving back to the US to take up another assignment in the company
Sudip Roy joins Neo as SVP, Advertising Revenue
Sudip Roy is appointed as SVP at Neo Neo Sports Broadcast. He aims at leading the revenue of Neo at new heights. Read Roy's exciting journey here in detail.
Web 18 elevates Durga Raghunath to CEO of Firstpost
Raghunath was earlier VP, Product and Executive News Producer for the brand
"Betting on cricket is not the problem, the problem is fixing"
To change the illegal nature of gambling and maintain the brand image, audiences should know how a legal betting system would look, says OMLogic’s Kapil Gupta
Adman Sandeep Goyal unveils the mantra to land a job
Goyal’s new book ‘You’re Hired’, written jointly with daughter Carol Goyal, is a compendium of job interviews, one-to-one face-offs and role plays
Billroth Hospital’s anti-tobacco campaign is all smoke and no fire
That smoking leads to cancer is a known fact, thus Billroth Hospital’s campaign lacks any interesting and new thought, opine creative experts
With one more b’caster logging off, TAM calls for forming new body
TAM Media’s suggestion finds resonance with the broadcasters, who see this committee playing the role of peacemaker in the current ratings row
Facebook marketing: An afterthought or a strategic push?
Digital media experts highlight elements like a clear brief, suggested posts & conversations for FB mktg. Are Indian brands are getting it right?
Span Digital wins MyInsuranceClub.com biz
The win comes on the back of a multi-agency pitch that took place in Mumbai. The mandate involves complete online media planning and buying
Max Healthcare elevates Dr Ajay Bakshi to the board as MD
Dr Bakshi joined Max Healthcare in 2011 as CEO. Under his leadership, the company launched four new hospitals
If not TAM, then what for broadcasters?
Experts skeptical about how b’casters will make their sales pitch to advertisers without TAM data. The step of renouncing TAM data is destructive for the industry, they say
After TV, is it time for an ad cap for radio?
Radio players argue that advtg being the only source of revenue, an ad cap is not a viable option. However, the industry needs a change to provide better consumer experience
DB Corp’s Marathi daily Divya Marathi turns 2
The paper celebrated its second anniversary with a special 72-page issue. Divya Marathi covers the central Maharashtra region with five editions
Maxus leads IDMA 2013 shortlists with 20 nominations
Following Maxus are Interactive Avenues, Grey Digital and ibs with 12 nominations each. Contract is third with 10 shortlisted entries