Brands such as Mercedes-Benz, Hyundai & Maruti look to beat sluggish sales by building greater engagement via social media marketing
Even as TRAI flexes its muscles in the ad cap issue, broadcasters look for more realistic terms & conditions and also an amendment in the ad duration time
With online streaming of TV content & customisation, convenience provided by the platform, can mobile (now second screen) become the primary medium?
The brand equity of Rajasthan Royals has been displaced post the spot fixing controversy, but it is not dented. Brand IPL has taken a harder hit, say market experts
The win comes on the back of a multi-agency pitch for Videocon’s light goods category, which took place in Delhi a few months back
Though advtg growth has been muted for the TV industry, ZEE has recorded industry leading growth of 24% in FY13, says Subhash Chandra, Chairman, ZEE
The agreement will enable distribution of Star Cricket, Star Sports, Star Sports 2, ESPN, Star Cricket HD and ESPN HD channels on Airtel Digital TV
Portfolio Night, held in Delhi for the first time, saw outstanding pieces of creative work. The level of creativity is getting better every year, say ad gurus
The 11th edition of Portfolio Night, rolled out by JWT in Mumbai in partnership with exchange4media, saw participation from 90 young guns and 28 creative gurus
Viacom18 is all set to launch MTV Gupshup – a chat service, Vh1 Hub – a mobile content shop for intl music, and Teen Nick Mobile Game – a role playing game
From increasing original content to curating special content for web & strong digital push, youth-based channels are going all out to increase viewership
Taking the unconventional route to connect with customers, Godrej Properties has sponsored various art & cultural activities, along with a golf tournament
The agency has planned a 360-degree integrated campaign to spread awareness about the company’s products at various consumer touch points
IMPACT Media Conversations, presented by exchange4media & GroupM, threw light on choosing the right communication medium for effective reach
Social media to a large extent has democratised ‘content creation’, therefore, creativity is no longer limited to select agencies and their talent. Brands can throw challenges at the community and harness the power of the crowd. Thus, if a brand is looking for music or jingle that is targeted at a certain region or community, they can leverage social media to create and distribute their brand message.