Market experts predict FMCG, automobile, telecom, banking & retail will increase media spends, while real estate & education might tighten purse strings
'Star Movies Action' from STAR Network will be a 24-hour Hollywood action movie channel; it will go live on June 2, 2013
The campaign includes a strong media mix of print, radio, digital, OOH, television and cinema & a clear role has been given to each media vehicle
IMCG is a consortium between financial institutions National Housing Bank, Genworth, Asian Development Bank and International Finance Corporation
Prior to this promotion, Rao was VP - Strategy, Admin & HR. In his new role, he will be responsible for all operational and delivery duties of Sify
Oreo’s latest marketing initiative sees the brand collaborate with Café Coffee Day; digital & OOH platforms play a key role in the communication plan
Ad agencies are rooting for talent from tier II & III cities as they understand the DNA of the burgeoning smaller cities and bring in fresh relevant insights
The next few months will see the clash of the titans as The Hindu and The Times of India come head to head to capture the South India market with the launch of their Tamil dailies
The press has been finding independence from the state and falling into the trap of corporate communications, says Mehraj Dube of NDTV
The press has been finding independence from the state and falling into the trap of corporate communications, says Mehraj Dube of NDTV
The association gives Sony PIX access to some of the biggest premieres this year such as 'Skyfall' & 'The Hobbit'
Kissan's billboard displays have dozens of tomato plants living and growing on them, taking its core proposition 'Experience real' to OOH
From brand integrations to an extensive social media campaign, the latest movie from Dharma Productions’ stable is going all out to create buzz
The agency has been mandated to build awareness of the McCain brand in India through an integrated brand communication approach across all touch points
Brands such as Olx, Quikr, Tang, Canara Bank, IDBI Bank, Corporation Bank & KDD Harvest are using point of purchase areas for visibility & connect
The President of DDB Mudra Group Delhi believes in dreaming big. It’s time to pause, change equations & start going for big businesses, she says
The digitisation process is not yet complete and subscription revenues are not flowing to the channels, says the Chairman, India Today Group
Prior to this, Rajadhyaksha was Programming Head of Zee Marathi. He takes over from Nikhil Sane, who is now part of the Marathi vertical of Essel Vision