With the change in viewing patterns, changes are needed not only in content & programming, but in scheduling strategies as well, say experts
The Rewa edition hits newsstands on April 18, 2013 with an initial print run of 21,500 copies and a cover price between Rs 2 and Rs 2.50
With the launch of Mobium Elite, Puma is eyeing to hike its market share to 35-38 per cent by the end of this year
When all the telecom brands were milking on friendship & youth, it was important for Idea to connect with the youth & create buzz around the brand
M-Pesa is a unique service to transfer money & make payments via mobile phone. It is initially being offered in Kolkata, West Bengal, Bihar & Jharkhand
With the Teenage Mutant Ninja Turtles franchise, Nickelodeon forays into the action toys category in India
Arora will be responsible for the entire sales for ‘Marie Claire’ and ‘People’ magazines. He will report Vidya Menon, Associate Publisher, Outlook Group
Chowdhury will be spearheading marketing for the newspaper as it revamps various aspects to meet the needs of the readers
Handa moves out of Microsoft after an eight-year stint. She has around 23 years of experience in the industry
MSL India has been appointed by Singapore Tourism Board, Lenovo smart phones, Sheth Developers & Realtors, Usha International, V-Guard Industries and PC Chandra Jewellers
Pamani-Gulati had joined DY Works as Director – New & Intl Business Development in January 2010. She has over 18 years of branding & marketing experience
The key issues discussed in the consultation paper include sample size, secrecy of sample homes, cross holding between rating agencies and their users
The interesting executional effort and strategic location of the billboard deserves a special mention...
The platform is the brainchild of Sandeep Amar, former VP & Head – Mktg, Times Internet. In India, the service will be available for Rs 4,500 onwards for a year
While the concept has not yet picked up in India in a big way, statistics suggest that mobile can be one of the most effective media tools
Most of the Indian brands on social media today are still running after likes and trying to creating engagements for their fans. If we look at the top 50 Facebook pages in the country with regard to page likes, 33 of them belong to brands. Globally, only 15 of such highly popular pages belong to the corporate world, the rest belong to celebrities. Same is the case with Twitter.