Effective spots, strong creatives & using radio for its intrinsic strength (media multiplier effect) can help e-comm leverage radio to its most, say experts
Even as major publishers are going regional in a big way, the IRS presents a different picture with regional dailies seeing decline in the last four quarters
After leading the tally at Goafest 2013, Leo Burnett India withdraws two entries for Tata Salt Lite’s radio spots from Creative Abbys
Senthil Kumar, Tista Sen & Swati Bhattacharya of JWT spoke to e4m after winning. We believe in doing great work on every single category, they say
Senthil Kumar, Tista Sen & Swati Bhattacharya of JWT spoke to e4m after winning. We believe in doing great work on every single category, they say
Joshi believes that Goafest is a celebration of good work. Winning the Creative Abbys across various categories makes him proud of the people behind it
Joshi believes that Goafest is a celebration of good work. Winning the Creative Abbys across various categories makes him proud of the people behind it
Anindya Ghosh joins as Senior Planning Director and Sohini Das as Group Planning Manager
Anindya Ghosh joins as Senior Planning Director and Sohini Das as Group Planning Manager
As per WAM, an internet audience measurement service by IMRB, the very first day of the 2013 season generated 13 mn page views on IPL-related content
The channel is primarily leveraging the print platform, followed by out of home and cinema constituting the three approaches of the campaign
Tewari also said Phase III auctions of 839 stations in 294 cities will be completed in the next six months
Hira will be responsible for managing and growing JWT’s digital offering to clients across all markets, in addition to his current responsibilities on Airtel
Padmanabhan’s exit follows the JWT – Ford fiasco, which led to an image crisis for the brand
After leading the tally at Goafest 2013, Leo Burnett India withdraws two entries for Tata Salt Lite’s radio spots from Creative Abbys