TCC’s Arvind Ramalingam & Sreeja Pillai, McCann’s Sai Sunil, Muffi of Banana Brand Works, Team RK Swamy & more share what it means to win at the Maddys
Digital spends are often accompanied by a deficit in understanding the nuances of this medium. Do we need social media schools to fill the gap?
The Biz Head, Regional Television Channels, RBNL talks about evolution of regional content in India, viewership trends & mktg strategy of their new channel
Extraordinary situations demand extraordinary measures of responsibility, says Annurag Batra of e4m, while sharing his views on conflict reporting in India
e4m attempts to highlight mistakes that are commonly made while using radio as a mktg tool and shares tips on what should not be done while investing in radio
To create a healthy society, brands need to change their product portfolios. It is high time that brands wake up to the ‘issue of this generation: obesity’
Rajan Bharti Mittal is the Vice Chairman & Managing Director of Bharti Enterprises. He is also the Chairman of the Bharti-WalMart JV in India
SB Multimedia and Zee had the contract for Zee 24 Ghante Chhattisgarh for the last four and a half years. IBC 24 channel is going on air from today
“A central body should regulate & monitor outdoor locations to make it a clean & transparent media for advtg,” says Amarjit Batra, Country Head, OLX India
RK Swamy was adjudged Agency of the Year. TCC took home the maximum number of metals at 20