Whirlpool consolidates business with Draftfcb Ulka
The process was underway in Delhi and the win comes on back of a pitch between Contract Advertising and Draftfcb Ulka
Date-wise News
Star Plus goes disruptive for ‘MasterChef Kitchen Ke Superstars’
From tying up with retail outlets & Mumbai’s dabbawalas to associating with BEST buses on Women’s Day, Star Plus is going all out to create the buzz
Disney Channel takes quizzing to hoardings
The channel has used digital hoardings to promote its latest show ‘Disney Q’ in Mumbai. 15 per cent of the spends have been earmarked for outdoor
2-min video: DAS delay not in anybody’s interest: Supriya Sahu
Supriya Sahu, Joint Secretary, MIB speaks about the status on Phase II digitisation and impact of hike in import duties on set top boxes
STAR Network reshuffles top ad sales management
Kevin Vaz will now be Biz Head of English channels & Jalsha. Amit Chopra will take over Vaz’s role of Network Sales Head for the entire STAR Network
Star Plus retains No. 1 position; Zee overtakes Colors
Acc to TAM, subscribers for CS 4+, HSM markets, week 9, Star Plus continues to lead the Hindi GEC space with 265 GRPs; four of its fiction shows in the top ten list
Vizeum appoints Manas Mishra as Exec VP & National Strategy Director
He will report to S Yesudas, Managing Director, Indian Subcontinent, Vizeum. His last stint was with Initiative India
We all are ‘Mad Men’ but we are also ‘Math Men’: Sir Martin Sorrell
“Our business is not only an art but also a science with traditional people. This balance is very good,” shares the CEO of WPP
We hope to grow our reach by 6-8 fold: Anand Chakravarthy
Just through DAS in metros we have moved from 2.5 million homes to 10 million homes, so the opportunity is huge, says the Biz Head of Big CBS Networks
iris appoints Kavita Kapoor as Regional Digital Director of Ops
Kapoor will lead and grow the innovative technology capabilities out of the iris Delhi office. She will report to Managing Director Ashish Mathur
Tata Cos most efficient in using social media: Study
The 2013 Social Effectiveness Index 20 finds Tata Steel, Tata Motors & TCS as among top five companies maximising the benefits of social media
Radio pays an ode to strong and empowered women
With various on-ground & on-air initiatives, radio broadcasters promote safety for women, inspire them & give them an opportunity to enjoy Women’s Day
Amit Khanna bids adieu to Reliance Big Entertainment
Khanna will now be involved in writing, industry welfare & development and mentoring young talent, besides documenting the history of Indian M&E industry
<b>Jim Egan</b>, Chief Operating Officer, BBC Global News
TV advertising remains a powerful medium. Our efforts with regions with a localised approach and tailored content should help us tap the market further. Increasing audience engagement will also be key. We will work with our clients on ad formats and targeted ads. Innovative content distribution over digital platforms, better video experience for users, and consistency of experience across our platforms will help us on the distribution side as well.