ABP News announces the best cities to live in India
Nagpur, the best city to live in India and also the greenest city with best health care services and public transport
Date-wise News
Komli Media rejigs leadership team to accelerate growth in APAC region
New roles to focus on offering integrated digital media solutions for customers across regions and sharpen focus on strategic priorities and operations
Leo Burnett brings first ever ‘Portfolio Night’ to Delhi
Some of Indian advertising’s greatest names are expected to share the wealth of their experience at Leo Burnett’s ‘Portfolio Night’ in Delhi
RedBus ropes in LG’s LK Gupta as CMO
Pilani Soft Labs, the company behind RedBus, has brought on board Gupta to chart out its next stage of growth enabled by consumer marketing
MediaCom Worldwide elevates Matthew Mee & Dominic Guba
Matthew Mee has been appointed as MediaCom’s first-ever Global Chief Strategy Officer, while Dominic Guba becomes Global Chief Investment Officer
We are fighting a drought of attention: Viral Oza
With the kind of competition that exists now, the only way brands can survive is to let their consumers take control, says Nokia India’s Mktg Director
L’Oréal appoints Genesis Burson-Marsteller as PR partner in India
Genesis Burson-Marsteller is closely working with L’Oréal to promote its make-up, hair care, skin care and hair colour portfolio
Pathos, Ethos, Logos in Kotak Bank’s communication
Karthi Marshan, Marketing Head, Kotak Mahindra Group decodes how Kotak Bank has used Aristotle’s philosophy while crafting its marketing strategy
Pathos, Ethos, Logos in Kotak Bank’s communication
Karthi Marshan, Marketing Head, Kotak Mahindra Group decodes how Kotak Bank has used Aristotle’s philosophy while crafting its marketing strategy
Taproot India is the top creative agency in India: Gunn Report
Taproot is the only Indian agency to be ranked amongst the top 50 in the world. The agency had been in the top three a year ago as well
O&M to skip Creative Abby Awards this year: Piyush Pandey
This is the first time in the history of the event that O&M will not take part in the awards. The decision is for this year alone
Mindshare leads India wins at Festival of Media Asia Awards
Mindshare has been adjudged ‘Network of the Year’. The agency also won awards for work done for Kissanpur, Slice, and Axe Shower Gel
Obit: Katyayani Ramachandran, Asst VP, TOI passes away
Ramachandran was with The Times of India for the last 23 years. She was one of the longest serving employees of the company
“Experiential marketing works best when it’s personalised”
SP Shukla, President Group Strategy and Chief Brand Officer, Mahindra decodes the power of experiential marketing
Taking the gut feel out of decision making
MEC’s online tool, Partnership Intelligence, is aiding marketers by providing in-depth analysis into consumer interest, media consumption and attitudes towards partnership platforms
Oil’s Well: Marketing for the fast track
Ferrari and Shell partnership has benefitted both brands, making this collaboration one of the most successful associations in the history of motorsport
It was essential to ‘unscooter’ Vespa: MV Krishna
Piaggio India’s VP – Mktg (Two-Wheelers) shares how the Vespa DNA has been transformed into an iconic timeless classic with a contemporary touch
Value is correlated to what matters most for our clients: Matt Seiler
“We as an industry have to get over silos & start thinking about where the client’s business is,” says the CEO of IPG Mediabrands Worldwide
EGoM fast tracks FM Phase III process
In a post-Budget meeting, the Empowered Group of Ministers declared some strong measures for Phase III auctions, including taking up fee issues with TRAI
Branding is the goal, storytelling is the means: Sashi Shankar
The CMO of Idea Cellular talks about the strategic importance and power of storytelling in Idea Cellular’s advertising journey
Branding is the goal, storytelling is the means: Sashi Shankar
The CMO of Idea Cellular talks about the strategic importance and power of storytelling in Idea Cellular’s advertising journey
Breaking through clutter is key for FMCG brands: Sunil Gadgil
When the target is volatile, one has to reinvent, says Sunil Gadgil, Director - Marketing, Nivea India
Consumers do not actively think of a banking brand: Manisha Lath Gupta
Entertainment has its own mindshare and the consumer is much more receptive when brands talk entertainment, says the CMO of Axis Bank
Consumers do not actively think of a banking brand: Manisha Lath Gupta
Entertainment has its own mindshare and the consumer is much more receptive when brands talk entertainment, says the CMO of Axis Bank