This year’s competition offers students a choice of two briefs aimed at creating solutions for social change – Pencils of Promise and Justice by Design
Promoted as the new “Operating System” for market research, ctOS will enhance the efficiency, productivity and speed of global market research
The event will be held simultaneously in over 20 cities across the world and will see industry veterans interact with and guide budding creatives
With 30% of the population in the middle class segment and growing, brands are vying for a share of this lucrative pie, says the VP - Media, Unilever
SP Shukla, President Group Strategy and Chief Brand Officer, Mahindra is delivering a special address at the Pitch CMO Summit in Mumbai today
The company has invited nine creative agencies for the pitch, which is currently underway in Delhi
The Pitch CMO Summit will focus on the associations and usage of entertainment platforms in movies, TV, radio, sports, gaming, lifestyle & fashion
The lower court in New York feels that India will be a more convenient forum than the US for the case that NDTV has filed against Nielsen and Kantar
Mathew is currently COO of Mid Day. He had joined the organisation in 1986 to help launch the Delhi edition of the paper
Rao’s last stint was with the Essel Group in a corporate role as part of the senior corporate management
Bloomberg seeks much more than profits, says the CEO of Bloomberg Media Group, adding that focus is on providing a level of qualitative content
This is the first time in the history of the event that O&M will not take part in the awards. The decision is for this year alone
Mindshare has been adjudged ‘Network of the Year’. The agency also won awards for work done for Kissanpur, Slice, and Axe Shower Gel
There can’t be a singular globalised media strategy to talk to consumers. Ideas need to be activated on the ground, says Global Chief Executive of Maxus
Mindshare has 20 entries shortlisted for Media Abby Awards 2013 at GoaFest, followed by Lodestar UM (16), Maxus (15), & Madison Media – Pinnacle (13)
With this, Interactive Avenues becomes a strategic part of IPG Mediabrands’ Mediabrands Audience Platform (MAP) & will sit alongside Reprise Media in the new MAP structure
Rungta is teeing off his stint at Yebhi with a new campaign on the ‘Try & Buy’ concept, which he feels will be a game changer for the e-comm category
MNCs are now focussing on grabbing a share of the Asian market pie as the region accounts for more than 60% of the world's population
BCCL has taken options to buy up to 12 per cent equity in Dalmia Continental, promoters of Leonardo Olive Oil and Hudson Canola Oil
Arnab Mitra, Zubin Nalawalla, Archit Gadiyar & Mayur Sethi have come together to launch LIQVD ASIA in Singapore and India