With multiple platforms available today at his disposal, consumer is the new king, even as content has become the servant, say industry experts
The brand banks on storytelling to reinforce Vasan Eye Care’s proposition of ‘enhancing vision’, giving the ad a metaphorical touch
By promoting the thought of enjoying Heineken in moderation and drinking responsibly, Heineken has made moderate drinking aspirational
The fourth season of the series premiered on AXN on the 9 PM prime time slot on February 28, 2013
The Vice President of SapientNitro believes that with increasing access to better technology, augmented reality will play a critical role in marketing
The last year saw the emergence of newer OOH formats such as digital pods, station announcements, etc. The Awards will honour the creation of these formats
Acc to data sourced from TAM subscribers for CS 4+ HSM markets Week 8, Star Plus leads the Hindi GE space with 248 GRPs, with Colors clocking 235 GRPs
Ashok Venkatramani, CEO, MCCS takes a reality check on the digitisation process in India & lists out the ground realities for broadcasters & consumers
Brands as diverse as Pepsi, Mahindra, Samsung, etc. are leveraging social media like never before. e4m decodes the branding on this new-age media…
Persuasion through entertainment has great potential & brands are continuously trying to bridge the gap between the two, says Hero Motocorp’s Anil Dua
Our statistics show that 67 per cent people believe in social media, whereas only 17 per cent people believe in advertising. The power of social media today has truly changed customer service. Post purchase service and experience play a big role today; a satisfied customer will post a great review which is greater than all the huge advertisements that the company might put out.