The channel has allocated around 75-80% of its marketing spends to television, digital and on-ground to extensively promote the new show
Media partnerships and an exchange of delegations can help promote peace between India and Pakistan, says Pak I&B Minister Qamar Zaman Kaira
The campaign ‘One Life, Many Lives’ links the multi-faceted car with high profile individuals who lead multi-dimensional lives
Discussions with global advocates, using digital medium, providing first-hand experience, RIM has "invested disproportionate time & money in the campaign"
Technology has created multiple routes that bridge the consumer-marketer distance, says the VP Marketing of IBM Global Business Services
The contract will pave the way for an exclusive and long-term relationship on a 360-degree level in all marketing communication endeavours of the group
The win comes on the back of a multi-agency pitch. The media planning and buying for Magicbricks will be handled out of the agency’s Delhi office
Weber Shandwick has reached a pact with MAA Group Holdings to increase its equity share of Corporate Voice | Weber Shandwick to 100%
Grasshoppers to handle the creative mandate for Golf Country project. The agency won the account post a multi-agency pitch
As per Quality of Service rules of TRAI, MSOs are required to maintain details of the subscribers in DAS areas, along with their choice of services
The brand is banking on social media to connect with prospective customers & understand current audience to offer better products & services
Brands need to listen, learn, be proactive and, above all, be honest to its social community members for healthy survival
Mobile is really the most effective medium today to get the consumer on board. We reach out with offers and different types of communication. The launch of our m-commerce initiative will be a keen medium for advertising. According to a survey, 70 per cent of smart phone users are doing online shopping. That market is clearly very large already and with the growth of smart phones, it is going to increase. We are timing the launch of our m-commerce initiative in time to take advantage of this growth.