Content will drive economic value for India. Our goal is to make M&E a key item on Govt’s agenda, says Chairman, FICCI M&E Committee
CMOs Anuradha Aggarwal, Anil Dua, C Venkatesan, Gayatri Yadav, among others, share marketing trends they foresee in 2013
The 3rd edition will recognise exceptional work in OOH advtg & digital signage. A conference themed ‘Media Marketing Monitoring’ will also take place
Benetton has differentiated itself by politically aligning with consumers, rather than just talking about style & colours
The channel has launched limited edition DVDs to extend the brand identity of its daily fiction show, owing to popular demand
Gaikwad will be responsible for the launch of various energy drink products in India, along with developing strategic marketing & sales initiatives
Mukherjee will spearhead the gourmet burger company’s expansion plans in India, which includes opening 25 outlets over the next three yrs
Sabnavis is part of the 12 new members from around the world to join the Board. OgilvyRED’s Carla Hendra has been made Vice Chairman of the Board
The former COO of Nimbus Sport will manage NBA’s office in India and lead business and basketball development in the country
A 25-day strike in a STB manufacturing company in China has hampered its supply, leading to fears of postponement of DAS Phase II deadline