Pradeep Gupta, Tarun Rai, Mitrajit Bhattacharya, R Rajmohan talk about the need for the magazine industry to come together & work in tandem
Trikha joins DDB MudraMax’s experiential team from Sistema Shyam Teleservices (MTS), where he was AGM, Marketing Communication
Extensive research, relevance, readers’ profiling, strategising sellable content & going niche can go a long way in helping brands leverage blogs
The channel’s parent company, Writmen Media, is now planning to come up with a Kannada music channel
Experts stress that focus should be on how value addition can make a difference to a brand and that innovation is key to bringing this difference
TBWA\India brings on board Parixit Bhattacharya as Group CCO. The agency looks at the next level of creative growth with a focus on digital & integration
This ensures they are pre-decided on brand before entering the store, says a shopper behaviour study by IIM-A, TNS, KiE Square & OgilvyAction
The selected agency will handle Muthoot Group’s on-ground activations during the forthcoming Indian Premier League matches on a pan-India basis
Such an ecosystem is defined by great results, fantastic people & high energy, says Sameer Satpathy of Marico
The Kerala-based agency will be responsible for a 360-degree campaign, involving print, outdoor & other activations for the upcoming Malayalam GEC
This is The Ad Club’s first initiative that kick-starts its entry into Delhi/NCR. It will take place on February 14 and 15 in Gurgaon
Great stories aren’t created by the swish of a wand. There is a storyteller’s code that brings the story to life, says Vijay Subramaniam of Disney-UTV