A heads-up on the important sessions and galaxy of national & international speakers at Indian Magazine Congress 2013, to be held in Mumbai on Feb 14 & 15
The MD of Cadbury India talks about setting a goal, focus, taking the lead & creating a conducive eco-system with one secret advice of his own
If 2012 was disappointing, 2013 would be cautious; media ad spends, as per Pitch Madison Media Advertising Outlook 2013, will grow only by 7.4%
While advertisers are expected to tread a cautious path, Balsara advises them to look at new grounds with an appetite for experiment
While advertisers are expected to tread a cautious path, Balsara advises them to look at new grounds with an appetite for experiment
If 2012 was disappointing, 2013 would be cautious; media ad spends, as per Pitch Madison Media Advertising Outlook 2013, will grow only by 7.4%
The MD of Cadbury India talks about setting a goal, focus, taking the lead & creating a conducive eco-system with one secret advice of his own
Multimedia perceives itself as a poor cousin of mass media, says the Executive VP, Marketing and Sales, Godrej Consumer Products
Multimedia perceives itself as a poor cousin of mass media, says the Executive VP, Marketing and Sales, Godrej Consumer Products
The branding co-creation company is beginning with a few clients in the FMCG sector. The focus is on start-ups, new ventures, SMEs and more
Print took the lead with 41.7% share of the ad pie; TV saw zero growth as per the Pitch Madison Media Advertising Outlook 2013, presented by ABP News
“India has its problems but a solution cannot be based on an impulse,” says Annurag Batra of exchange4media
The app introduces the concept of Voice Cards, which enable users to record their feelings & send them to their loved ones through physical Voice Cards, which are home delivered
Rajdeo will be heading the sales function of all the news channels under the Zee News bouquet and will report to Alok Agrawal, CEO, Zee News
Brings on board Arhaan Behl as anchor for marquee show ‘Fear Factor… Khatron Se Takkar’; move to deliver enhanced viewer experience & stronger local connect
HVL’s Ashok Mansukhani is confident that the advent of compulsory digitisation will help improve the top line and bottom line of the company