My favourite RJ: Brian Tellis
Brian manages to make sense of blues music for casual listeners & not turn off serious blues fans, says Raghu Venkatraman of Network Media
Date-wise News
Apple & Blackberry users in India lead in buying apps
Users of these two OS are leaders in buying apps or making purchases within installed apps on their smartphones; Android users are a distant third
Can a Linc Pen transform destiny?
The latest campaign focusses on Linc as the brand to watch out for, unlike the earlier ads that had a more product focus
India is the 13th most awarded creative country: Gunn Report
India scored a total of 44 points, which includes 23 for film, 8 for print & 13 for All Gunns Blazing. Prasoon Joshi was the guest editor of the report
Dainik Bhaskar Group maintains lead with 19.81 mn readers
Dainik Bhaskar Group has maintained its No. 1 position, further strengthening its brand with 19.81 million readers, as per Indian Readership Survey (IRS) 2012 Q3 data
Reliance Broadcast launches Big RTL Thrill & Big Magic on Ditto TV
This alliance allows the channels be able to engage viewers digitally, in addition to the traditional television medium
Dainik Bhaskar Group celebrates India Pride Awards 2012
A total of 28 awards were distributed this year, honouring the winners in various categories belonging to the Central and State enterprises
Mars-Wrigley consolidates media biz with MediaCom India
Following a keenly contested media pitch, the media duties of Mars Chocolates, Mars Foods, Mars Pet Care and Wrigley India is now consolidated with MediaCom India
New leaders set to take media agencies to another level
Changes in leadership and trends such as consolidation, collaboration will define the domain in 2013
Quick five with Launch Pad’s Probal Gaanguly
The Partner of Launch Pad traces the growth of Hummra M channel & shares how digitisation is giving a level playing field to regional players
IAA Leadership Awards: More nominees announced
Arvind Sharma, Colvyn Harris, Piyush Pandey, Madhukar Kamath, Prasoon Joshi, Agnello Dias, R Balki, Nitin Paranjpe among the nominees
ActiMedia PR adds Arrow, Fratelli & Limeroad to its kitty
Spotting the opportunity in the total marketing services area, ActiMedia is also geared up to offer consultancy on end-to-end solutions for clients
Madhyamam Broadcasting to launch Mediaone TV
The new player enters a market that already has around 20 independent Malayalam channels. Mediaone TV goes live from February 10
Guest Column: ‘Screenagers’ bring about an evolution
Mahip Vyas of mig33 talks about a generation that lives by screens and what keeps them hooked
B2B firm taps advertising on highway food malls
Consultancy firm Healthcare Quality Systems uses audio-visual medium for running its ads across 13 highway food malls in Maharashtra
Red Digital to handle social for Collectabillia
Red Digital to manage Facebook, Twitter, YouTube and Pinterest for the online sports celebrity commerce portal
Prachar bags media biz of Aerobok Shoe
The pitch took place in Delhi. The account size is Rs 5 crore, confirmed Rajesh Jain, MD, Prachar Communications
TBWA to lead communication for Datsun’s return
Datsun is due to launch in 2014, with initial focus on India, Russia & Indonesia. TBWA\Mumbai will develop the campaign for India
Jaideep Shergill appointed as CEO of MSLGroup India
Prior to this, Shergill has been leading MSL India for the past several years
Gillian Muessig, Founding President Emeritus, SEOmoz
Digitisation of business is more important than digitising the marketing. Digitisation of business is digitally powering the integration of all of the communication process, data analysis, data collection, marketing and understanding the manufacturing. One can mine information from social media by looking at the conversations and sparking discussions around it that will eventually tell whether the current product is going to survive or not.