Yes Bank embarks on first OOH campaign
The private banking player plans to increase its marketing share of voice by at least 40 per cent year-on-year
Date-wise News
2012 Red Herring Top 100 Global award for Affle
Earlier this year, Affle Group had won at the Top 100 Asia award. The company also features in the recently released IMPACT Digital Power 100 Icons list
“Vodafone’s new ads deliver message crisply”
The ads have the potential to become bigger than ‘Har ek friend’ series from Airtel, say creative honchos
My favourite RJ: Rishi Kapoor
Kapoor has a great voice and manages to create an instant rapport; this makes him a good RJ, says Roshan Abbas
Ramanuj Shastry puts in papers at Saatchi & Saatchi
According to industry sources, Shastry is serving his notice period at the organisation. His next destination is unknown
Jalsha Movies clocks 154 GRPs in its opening week
The Bangla movie channel’s opening week ratings were higher than the combined ratings of ETV Bangla (80 GRPs) and Zee Bangla Cinema (65 GRPs)
ABP all set to enter Punjab
ABP News is launching a Punjabi news channel in a couple of months. This will be its third regional market after West Bengal and Maharashtra
Ignitee Digital bullish on client acquisition
Jaya Bhatia has been roped in as Director – West, Ignitee Digital Services. She will formulate strategy for business development
Care India appoints Isobar as its digital agency
The agency has been appointed as Care India’s digital partner following a pitch that took place around two months back