To generate buzz, campaigns have to go beyond just TV; Volkswagen has innovatively harnessed the power of all medium to create effectiveness, say experts
Internet will again lead the growth at 31.2 per cent, says IPG's Magna Global Advertising Forecast 2013
While some industry experts feel that the ads are engaging and disruptive, others think that the humour is off
From launching an extensive outdoor campaign to undertaking varied activities on the social media space, the channel is going all out for the promotion of 'Miss Universe 2012'
MIST is Maya Digital’s in-studio training programme. The media mix will primarily comprise digital, backed by radio & print, along with BTL activations
It’s been a month since Phase I of DAS was kicked off. MSOs in Kolkata are on a war path to retain their cable customers and prevent switchover to DTH
On one hand the report’s curtailment maybe necessary but it can also be an obtuse way to muzzle the media, says Annurag Batra of exchange4media
Advertising is about getting inspired by fresh air, cities, cultures, movies, wildlife, children, etc. says Ravi Deshpande of Contract India
After all the number crunching, plans and approvals, phase III suffered a delay causing setbacks to radio players, says the COO of ENIL
Brands need to have an uncommon insight as the demand story in India is now at crossroads, say industry experts
GPJ commemorated its tenth anniversary by dedicating a day to community service by joining hands with CRY for a cycle rally
The Awards honour the best in the food industry. The channel is raising a toast to the single most important ingredient for a restaurant’s fortunes – ‘the perfect recipe’