The company, which introduced the first location-based mobile advertising platform, is receiving funding to support expansion in the APAC region
The channel will showcase sports action in Standard and High Definition from its line-up of international sporting events including cricket and football
Brands can buy awareness but not ‘buzz’, which can only be achieved by investing in creativity
The OOH push used large format billboards, gantries, mall facades, drop-downs, airport media, etc. to promote the land ‘Down Under’
‘Keep it simple simply’ when planning an OOH campaign, advises Paricher Tavaria of Radio Mirchi
Majestic MRSS has received the Market Research Award for ‘Technology Innovation’. The award was given away during the World Brand Congress 2012
The hospitality industry can ignore social media only at its own peril, says Avijit Arya, CEO, Internet Moguls
Story of a brand should be highlighted as it’s a powerful weapon if used well, says Aziz Rawat, Founder & Creative Director, General Sovereign Republic
Nominees include Ambika Soni, Man Jit Singh, Punit Goenka, Sanjay Gupta, Vikram Sakhuja and Vineet Jain
Consumers now want to explore. Thus, marketers need to change their approach towards research, say industry experts
The agency has bagged the public relations mandate for Adlabs Imagica, a new entertainment theme park by Adlabs Entertainment
Candid Marketing has bagged the activation campaigns of AXN, Sahara Force India, Superdry, Godrej Aer, Adidas, Kelloggs & Hopscotch
DDB Mudra Delhi won the account following a multi-agency pitch. The account size is pegged at Rs 40 crore
In his previous stint, Yagnik was Business Head, English Channels, STAR India. He also had long stints with Hindustan Unilever and The ITC Group
Through this initiative, readers from 32 centers across nine Bhaskar states joined hands to contribute 2.32 lakh units of various items for the underprivileged
The nomination is for two events – ‘BMW Xperience’ and ‘Celebrating a Personal Milestone’