Date-wise News

“All media formats have a clean singular message & are at eye level,” remarks Sushma Jhaveri of Madison Communications

Priyanka Nair Nov 22, 2012 7:39 PM

The campaign, titled 'The choice is obvious', is aimed at key marketing decision-makers, media planners and buyers

e4m Desk Nov 22, 2012 7:14 PM

With ‘Age of personalisation’ as the theme, IMPACT got to know the people behind the designations and what makes them tick

Simran Sabherwal Nov 22, 2012 7:14 PM

We will help the brand match its strong offline presence with a robust digital presence, says Adhvith Dhuddu of AliveNow

e4m Desk Nov 22, 2012 7:10 PM

The company has brought on board Pradeep Shankar as its CEO and Alok Chaturvedi as COO

e4m Desk Nov 22, 2012 7:00 PM

The account size of the business is in the vicinity of Rs 150 crore to Rs 180 crore

Noor Fathima Warsia Nov 22, 2012 6:43 PM

Sony’s latest offering will be aired at the 8PM slot and will attempt to break the monopoly enjoyed by Balika vadhu for the past 4 years

Synjini Nandi Nov 22, 2012 6:36 PM

Reshuffling of judges at The Madras High Court has led cable operators to file a new petition

Abid Hasan Nov 22, 2012 6:30 PM

The new initiative will attempt to capture the pulse of the viewers through dance, style, humour and spontaneity

e4m Desk Nov 22, 2012 6:29 PM

The association is for a period of five years, starting 2013. PepsiCo’s winning bid was at Rs 396.8 crore

e4m Desk Nov 22, 2012 6:29 PM

LinHealth Communications, the healthcare solutions agency of Lowe Lintas & Partners, will now operate in strategic partnership with ICC Lowe as ICC Lowe LinHealth in India

e4m Desk Nov 22, 2012 4:35 AM

With the tag line ‘Find what you seek’, Incredible India’s new campaign plays the diversity card

Twishy Nov 22, 2012 12:00 AM

Wall paintings have certainly moved beyond traditional display. There has been a lot of innovation like glow paintings, florescent paintings and reflective paintings in the last couple of years. Things are changing along with the change in technology and it has become more systematic and organised.

e4m Desk Nov 22, 2012 12:00 AM

In the past, ‘work hard’ was the mantra. Now it is ‘work smart’. Gen-next professionals have to be very clear about the top few priorities in their lives and commit their time and resources to the most important things first. You have to decide what is right for you and what is wrong.

e4m Desk Nov 22, 2012 12:00 AM