Date-wise News

The Maharashtra Election Commission has used audio media at 85 plus MSRTC bus stands to promote awareness about voter’s ID cards

Priyanka Nair Oct 29, 2012 9:56 PM

Congress party spokesperson Tewari takes over from Ambika Soni, who resigned as the I&B Minister on October 27, a day ahead of the Cabinet reshuffle

e4m Desk Oct 29, 2012 9:12 PM

Sundeep Kapur, Digital Evangelist, NCR Corporation talks about marketing mantras that our Father of Nation taught us

Sundeep Kapur Oct 29, 2012 8:54 PM

Any progressive brand manager has radio in the media mix because of its intrinsic strength, says the VP & Head – Marketing, Radio City

Saloni Surti Oct 29, 2012 8:48 PM

The situations in the ads are real but the idea is similar to Max New York Life Insurance campaign, say creative honchos

Twishy Oct 29, 2012 8:04 PM

Targeted at male audiences, the channel Big RTL Thrill will launch on November 5, 2012 in India

e4m Desk Oct 29, 2012 7:44 PM

Engage with the audiences in an open fashion, entertain & have a conversation with them in the process of selling, advises Pandey

Twishy Oct 29, 2012 7:43 PM

Don’t just put up a statutory warning against tobacco use for the sake of it! Make it more effective, says Annurag Batra of exchange4media

Annurag Batra Oct 29, 2012 7:34 PM

Because of the nature of the genre, same shows are available on multiple channels. What is then the best bet for these channels?

Synjini Nandi Oct 29, 2012 7:29 PM

Vijay Jacob Parakkal to head McCann Bangalore and Namrata Nandan to take charge of McCann Mumbai

e4m Desk Oct 29, 2012 7:27 PM

It is understood that de Souza will be with IPG Mediabrands till the end of November; following which, Sinha is poised to take over IPG Mediabrands as its India CEO

Maneka Tanwani Oct 29, 2012 8:17 AM

It is understood that de Souza will be with IPG Mediabrands till the end of November; following which, Sinha is poised to take over IPG Mediabrands as its India CEO

Maneka Tanwani Oct 29, 2012 7:50 AM

I&B Secretary Uday Kumar Varma announces steps to boost broadcast, FM radio, film & gaming industries; multi-media campaign to curb piracy on the anvil

e4m Desk Oct 29, 2012 1:46 AM

Creative experts believe India has great potential to showcase on global platforms. The key is to focus on generating impressions & right packaging

Priyanka Nair Oct 29, 2012 1:16 AM

Sundeep Kapur, Digital Evangelist, NCR Corporation talks about marketing mantras that our Father of Nation taught us

Sundeep Kapur Oct 29, 2012 12:58 AM

Keeping commercial pressure out is difficult, sometimes I agree, but we all know what brings in the revenue and so sales will sell. In such a situation, one defines what he or she stands for, what the brand stands for and executes with as much believability as possible. A lot of time commercial content is decided keeping the RJ’s brand and image in mind, thank God! I just keep it real.

e4m Desk Oct 29, 2012 12:00 AM

One of major initiatives that the industry needs to take care of is the quality of media. Apart from that, a great amount of regulation needs to be in place to control the outdoor clutter. This is needs to be taken seriously because if that doesn’t happen, neither the media owner nor the brand will get value from the campaign. Measurability at the airport is a bit in control because of the accessibility of the demographic and psychographic data, which is still lacking while measuring traditional outdoor campaigns.

e4m Desk Oct 29, 2012 12:00 AM