A refurbished Indiatimes woos users & advertisers
With more flexible ad options, the web portal plans to reach out to a wider advertiser clientele
Date-wise News
Coca-Cola spreads happiness around the dining table
The TVC shares a fantastic insight that Coca-Cola brings the family together but the creative rendition does not do justice to it, say experts
Metro shoes buckles up on outdoors this festive season
Metro attempts to draw maximum sales this festive season by using high visibility OOH formats
Jaipur Shopping Festival building 360 degree brand connect
The Festival brings all important bazaars of the city under one umbrella to create a month-long carnival in terms of shopping extravaganza
Life Ok launches ‘Hindustan Ke Hunarbaaz’
The one hour show which will be guided by a ‘No-competition, No-tears’ principle, will be aired on the 7PM and 9PM time slot on weekdays
e4m Conclave: Delhi leg to decode data & tech today
The Conclave is in session in Delhi today. Industry stalwarts to take the stage in Mumbai tomorrow
Vivid: Paid news – innovation is key, not banishment
Paid news is as true as the day; innovation like Medianet is the answer, says Annurag Batra, Chairman & Editor-in-Chief, exchange4media Group
Channels spread digitisation awareness ahead of deadline
From partnering with cable operators to launching extensive campaigns, broadcasters are going all out to educate consumers
MSOs & LCOs voice concern over quality of STBs
Majority of STBs are being imported from China and stakeholders feel that the quality of these boxes is not up to the mark
MIB sets up control room to oversee transition to digital
The Ministry, through this initiative, aims to address and clarify various queries of consumers and stakeholders
Commonwealth Mumbai hub strengthens leadership team
Brings on board Loveleen Raina as Regional Business Leader, Steve Hugh as Regional Creative Dir & Sandip Mahapatra as Regional Planning Dir
Tanishq taps experiential marketing
Tanishq’s ‘Mia on Wheels’ – a customised designer bus – drove women to work from select locations across Bangalore for two weeks
Social Wavelength joins hands with Radian6
The partnership to bring enterprise grade social media monitoring solutions to the Indian market
BBC Good Food celebrates Good Food Day
The event saw celebrated chefs rustle up global culinary classics, in keeping with the magazine’s first anniversary issue theme
ICICI Prudential taps the radio medium
ICICI Prudential Child Plan initiates an extensive pan India ‘Education ka gift’ campaign on radio in tune with the brand’s TVCs