The Ad Club invites entries for EFFIE 2012
Two new categories i.e. Direct and Best Ongoing Campaign will be included this year
Date-wise News
SOTY targets viewers with contest-based mktg
Stressing on ‘competition’, which is a significant part of the movie, Student of the year has tied up with Tata Nano, Aircel & FedEx to launch varied contests
Mumbai on track to meet digitisation deadline
While differences exist between Govt & MSO figures, there is optimism amongst all stakeholders on covering lost ground by Nov 1
Billboard of week: WCI’s bold campaign
Women’s Cancer Initiative’s latest effort, featuring Mandira Bedi, for breast cancer awareness in Mumbai grabbed the attention of many…
Electronics, jewellery, fashion to buoy e-comm spends
Indiatimes Shopping, Crazeal & beStylish are banking on a mix of deals, product line-up & innovation to boost sales in the festive season
Does FB’s ‘Things that connect’ connect with the TG?
While some experts say that the video does not make them look at Facebook differently, others feel it is beyond a traditional campaign
Karbonn’s whacky multi-tasking ads strike a chord
Karbonn has illustrated the dual core processor peg vividly. Also, it is bizarre in a good way, say creative honchos
Vikatan makes Timepass the in-thing with the youth
The TVC for the new magazine is high on style quotient and execution, but follows a storyline that is all too familiar, say experts
Coca-Cola unveils new integrated mktg campaign
The Coke and Meals campaign kicks off today; will be leveraged through social media, radio, POS and on-ground initiatives
Life OK strengthens weekend focus with Ram Leela
The content strategy is to create topical properties with a pre-decided number of episodes