TV guidance company What’s-On-India has announced the launch the first of its smartphone offerings this week, wherein a smartphone website has been launched to help viewers get real-time suggestions on the best programmes to watch on television. The service is located at http://whatsonindia.com/smart/ and can be accessed from smartphones.
Aaren Initiative has executed an OOH campaign for the Nokia E7 smartphone that takes forward its ‘Success defined’ proposition in a ‘larger than life’ manner.
The digital divide exists not just between India and the West, but also within India... Microsoft Corporation’s Romi Mahajan muses on the role corporations like MS can play in alleviating this gap.
Percept Activ and Sphere Travel Media have bagged the mandate to carry out BTL activities for Bihar Government to develop tourism in the state. The tenders were floated about a month back, which saw the participation of about six agencies.
India Today Group has launched Robb Report on May 1, 2011. Given the premium luxury space of the magazine, Robb Report would follow a controlled circulation model. India Today Group has started with a print run of 35,000 copies.
Radio’s digital strategies need to be well thought out and not a hastily compiled series of social media initiatives or websites. A look at how radio can leverage the digital medium profitably…
The ratings are decent, the advertisers have put in a lot of money on the platform and doing all required to make the right noises, but still, is something missing at the IPL this year? Can the ICC World Cup be blamed for that?
Law & Kenneth has been assigned the creative mandate for The MobileStore, a one-stop mobile solutions shop. McCann Erickson was the incumbent agency.
Amar Ujala group is launching a monthly magazine titled ‘Pratiyogita’, which is in the lines of ‘Pratiyogita Darpan’ and is aimed at young aspirants preparing for competitive exams.
The PR industry has turned from an individualistic approach to a more collective one. It has certainly become more structured and organized, while the media has become more receptive. Today PR agencies have turned into all encompassing media management services, where we now develop media strategies, which are effectively picked up by various media, making it a matter of complete teamwork.
“The whole point of this new environment is that reputation cannot be controlled in any way. But that said, we can have huge influence by ensuring that all ‘touch points’ with their many different publics drive engagement, dialogue and understanding. Again, authenticity of content is key here as is consistency.”