S Subramanyeswar, better known as Subbu, has joined Lowe Lintas as National Planning Director. Previously, Subbu was National Planning Director at Publicis Communications.
Liberty is looking at BTL push and localised marketing to connect with a younger TG. Anupam Bansal, Executive Director, Liberty, shares in the company’s marketing strategies and expansion plans...
The Dentsu India Group has appointed Nobuki Sakai as Chief Financial Officer. Based out of Delhi, Sakai will report to Seiichiro Hayata, Acting Chairman, Dentsu India Group.
Discovery Networks Asia-Pacific (DNAP) has appointed Arun Thapar as Vice-President, Programming - India. He will be responsible for DNAP’s six brands in India.
C Shyamsundar has been promoted as the Chief Executive Officer of Asianet News Private Limited (ANPL).
The first edition of ad:tech India, touted as the largest event of the digital marketing industry, got underway in Delhi on April 27, 2011 with a series of panel discussions, workshops and an advertising-technology expo as well.
Beginning Q4, the groups will report consolidated financial results. In addition to purchase, printing and content synergies, the groups have also begun cross selling.
Tapping into the cricket craze, Mentos has rolled out two campaigns as part of its digital initiatives around the recently concluded ICC Cricket World Cup. OgilvyOne is the agency on the campaigns.
The company has earmarked an ad budget of Rs 18-20 crore for communication exercises that will see KKR’s Shah Rukh Khan endorsing Matrix.
Digital companies often get the short shrift for using traditional advertising. But Kartik Jain, Head of Marketing for ICICI Lombard, feels brands must go wherever the customer is, and feedback made possible through digital allows them to make informed choices about this...
Huawei, a world-leading telecom solutions provider, today shared at its Eighth Annual Global Analyst Summit its vision for the telecommunications industry over the next 10 years and its strategy to capture the opportunities presented by these trends. With the increasing convergence of Information Technology (IT) and Communications Technology (CT), Huawei has put in place a three-pronged strategy of “Cloud-Pipe-Device” to provide comprehensive solutions to telecommunications carriers, enterprises and customers, to expand the horizons of telecommunications industry and to contribute to the development and rise of the Information Communications Technology (ICT) industry.<br />
Close Up, Hindustan Unilever’s leading oral care brand, has appointed the heartthrob of South Indian cinema, Suriya as its brand ambassador. Suriya will be revealing his confidence secrets in a new campaign by Close Up. The new campaign featuring a TVC starring Suriya, is expected to go on-air by June. It reflects how freshness and confidence can help one to (maximize sudden opportunities that arise) in everyday life.