The D&AD has invited Ogilvy’s Piyush Pandey to be the ambassador of its newly launched initiative White Pencil. In another development, Pandey has also been invited by the Berlin School to be Godfather of Piyush Pandey Class.
During the first week of the IPL Season 4 (April 8-14, 2011), cricket websites attracted a high number of unique visitors. Cricket.yahoo.com and Espncricinfo.com attracted 1.3 million and 1.14 million visitors, respectively.
Building on the success of last year’s online viewership of the Indian Premier League (IPL), a significant growth for IPL 4 online viewership is being witnessed this year as well.
Post resigning as CEO of Euro RSCG, Suman Srivastava has got together with Saad Khan, Saloni Singh and Glen Flaherty to start a new venture, a marketing consultancy called Marketing Unplugged.
Hindi daily Aaj Samaj is aggressively following its hyper-local strategy in Haryana, launching back to back editions in the state. With no less than 11 editions planned, the group aims to have presence in all districts of Haryana by year-end.
Michael Menezes and Avik Prabhu of Showtime Events share some interesting facts about the BTL industry in India and how it can be further developed.
On April 13, 2011, MG Parameswaran (aka Ambi) and Kinjal Medh launched their co-authored book ‘Draftfcb Ulka Brand Building Advertising Concepts & Cases Case Book II’. In a conversation with exchange4media, Ambi & Medh speak on why any professional in advertising, or aspiring to be in advertising, should read this book.
The industry is buzzing with what Raj Nayak’s decision to accept Viacom18’s offer to be CEO Colors means for the channel. At the same time, the other half of conversations is what this means for Aidem Media.
Reckitt Benckiser’s (RB) online free runner game – Urban Thrill – builds on past successes of its social media initiatives and is aimed at helping improve recall with the RB brand.
Radio One has announced the elevation of its key team members, starting with Rajeev Bhandari, who is now COO. Rajesh Ranjan and Eathesham Azam have been made Station Directors of Delhi and Kolkata, respectively.
Viacom18 has signed on Raj Nayak, who owns Aidem Media as the CEO for Colors. It is still unclear what the road ahead for Aidem would be.
Wodka Gorbatschow, a brand from the Allied Blenders & Distilleries stable, is looking at AFPs to kickstart its new marketing push for the year and has aggressive plans to capture 25 per cent of the market share by 2016.