As per the IRS 2010 Q4, the decline in readership has continued for most of top 10 magazines. Saras Salil has lost it number two position to Pratiyogita Darpan this round.
Most top dailies have continued their growth streak in the Quarter 4 data of the Indian Readership Survey (IRS) 2010. The top order remains largely the same with Dainik Jagran, Dainik Bhaskar and Hindustan leading the pack.
MediaCom has won the Rs 30 crore MakeMyTrip.com media business following a multi-agency pitch. The business moves from Starcom Worldwide, which had been handling it for the last five years.
TAM Sports has released six-metro data till March 8, 2011. In the 24-match data so far, India-Ireland has become the second highest viewed match, beating even India-Bangladesh ratings.
Local news website Okhla Times Editor Asad has been shortlisted for the Xcity Award by London’s City University, and is the only person nominated who is not from the UK.
Google is coming down hard on content farms and aims to reduce the number of low quality search results a user will see.
Email marketing firm Netcore suggests email archival as a business is worth $2 billion globally and $5 million in India alone.
LinkedIn has launched LinkedIn today, a social newspaper which will gather the top headlines shared by users on the professional network.
The Deloitte TMT Predictions India 2011 foresees animation industry in India growing at 20 per cent to reach $253 million by 2013. Ad spends on TV expected to grow at around 12-14 per cent.
IMRB will be installing a toolbar in browsers to monitor Internet use. Will this new measure become the universal currency for digital? Experts are divided on this…
Countdown to the Indian PR and Corporate Communication Awards (IPRCCA) 2011 has begun with the eminent jury meeting to shortlist the winning entries on March 12, 2011.
Not yet. In fact, India’s shaky performance ended up adding more viewers and hours of cricket – bad for the sport, but good for audience and even advertisers, Except those for whom the cricketer’s image, hence performance, is important…
While the India team’s form may not be at its peak, but the peak ratings of World Cup 2011 matches and resulting CPRPs have advertisers smiling, at least so far…
Hathway Cable & Datacom Ltd which currently offers CCC , ITv launched its Non Stop 24 hours Hindi music channel , Hathway Music on its Digital Cable Network today .The channel will showcase the best of Bollywood songs from the golden classics of 50's-60's to the melodious hits of 80'-90's to the latest bollywood hits of today.
Local news website the Okhla Times has been nominated for an award by London’s City University. Asad, the Editor of the website, has been shortlisted for the Xcity Award, which is given by the University, and is the only person among the five shortlisted journalists who is not from the UK.