IBN7 has emerged as the new market leader in the Hindi news genre. IBN7 is the No 1 Hindi news channel across All India and across all Hindi Speaking Markets (HSM) in the much sought prime time slot of 9 pm with its prime time newscast ‘Danke Ki Chot Pe’ hosted by Ashutosh, Managing Editor, IBN7.
The year has been dotted with high-profile media pitches and reviews, and it appears that Sony India has been busy with one too. The electronics major has just completed a review process of its media agency of record, and has retained the incumbent Lintas Media Group. The other agencies in the fray were Mindshare India and Madison Media. The size of the business is upwards of Rs 100 crore.
The Secunderabad Division of South Central Railway has invited sealed tenders for awarding advertising rights through hoardings and glow sign boards at 83 railway stations. The contract will be awarded for a period of three years with the renewal provision for a further period of two years.
The Indian Railways has come up with a plan to provide its in-house magazine on running trains to its passengers. The Railways would float a tender in this connection soon to give the contract to an agency that could ensure timely and regular supply of books and magazines on running trains in all the zones.
The Tourism Corporation of Gujarat Ltd (TCGL), an undertaking of the Government of Gujarat, has invited tenders for display rights on advertisements. TCGL undertakes various commercial and promotional activities and plays the role of a catalyst to promote and develop Gujarat tourism within and outside the state.
In an internal development at Lowe Lintas, Syed Amjad Ali, who was holding the post of Senior Vice President, has been promoted to the position of Executive Vice President. Ali’s portfolio is larger now and the responsibility is to accelerate the branch growth further.
The Headlines Today’s office in the Capital was ransacked by suspected RSS workers. The attack was reportedly to protest a sting operation that was aired by the channel to expose the saffron brigade’s links to the Mecca Masjid and Ajmer Sharif bombers.
Fever FM has strengthened its core leadership team under the direction of Business Head S Keerthivasan. Neeraj Chaturvedi, Gaurav Sharma, Puja Sharma, Anas Wajid, Trupti Vasudev, Vinay Manek and Darius Sunnawala take on new roles. The new additions to the team are Kiran Murthi and Karthi Narayanan.
“People are beginning to realise that branding is more of a science than art, and our products are focused to aid that branding is a science. Clients’ perspective to his business has changed and they want to get the brand blueprinting or the brand vision map ready before getting in the market. We are beginning to see a lot of traction,” says Raghu B Viswanath, Managing Director, Vertebrand.
As predicted by media experts, the FIFA World Cup final match between Spain and the Netherlands managed to surpass the semi-final matches in ratings. Also, aided by the octopus Paul and its predictions, Shakira’s Waka Waka and the constant buzz of the vuvuzelas, the month-long football carnival in South Africa managed to make insomniacs out of Indians.