Videocon d2h, the direct-to-home service provider has lodged a complaint with the Mumbai Cyber Cell Police Station, Bandra Kurla Complex, requesting them to block certain fake websites that are using the Videocon d2h brand name to cheat the public and malign their brand name.
NaiDunia had recently launched an interactive game campaign, ‘Slide & Ladder’, in Indore to engage fresh readers with its brand. Just like the traditional Snakes & Ladders game, the participants had to move forward in their games on the basis of the number of the dice, which was printed daily on the front page of NaiDunia.
Kunal Jeswani has been made the Country Head of OgilvyOne India. He takes charge with immediate effect. Jeswani has been involved in a variety of important roles within Ogilvy India since 2005 and has over 14 years of agency management experience.
Ibibo.com has joined hands with Maruti Suzuki to launch a first-of-its-kind talent hunt that will give the winner a chance to write, direct and even act in a serial that would be created and designed by the winner of the talent hunt. Rahul Sharma, Vice-President, Brand Solutions, ibibo.com, explains more on this talent hunt as well as more such initiatives.
Dabur has launched a campaign titled ‘Hajmola Ka Chatkara Kare Khana Complete’ in partnership with food service chain Nirula’s to promote its new Kacha Aam variant, wherein there will be free sampling of the new flavour at Nirula’s outlets in Delhi and NCR.
Mint, the business daily from HT Media Ltd, has forayed into Ahmedabad with a new edition today, July 13, 2010, exactly a year after the launch of its Chennai edition. With the launch of this edition, Mint will now be available not just in Ahmedabad, but in Baroda, Rajkot, Surat and Gandhinagar as well.
General Insurance Corporation of India (GIC) has empanelled three agencies – Triton Communications, Concept Communication, and Mudra Communications – to handle its creative and media duties. Anoop Khanna, Senior Manager (CMD’s Secretariat & Corporate Communications) has confirmed the development to exchange4media.
Sadly, that’s the perception of the profession with dishonesty levels at the individual and corporate level touching a new high, writes Pradyuman Maheshwari.
Xebec Communications has won advertising duties of Clubfox Apparels and Pashmina Realty. The cumulative size of both the businesses is estimated at Rs 15 crore.
Mahanagar Telephone Nigam Ltd (MTNL) has empanelled Crayons Advertising, RK Swamy BBDO, Goldmine and Mode Advertising for its creative and media duties for Mumbai circle. Industry sources have pegged the account size at Rs 20 crore.
On the back of a multi-agency pitch, Lintas Media Group’s (LMG) Delhi office has been appointed as the agency of record for Urban Health Initiative (UHI). The initiative is funded by Bill & Melinda Gates Foundation. The business has been awarded to Lintas Media Group for a four-year period.
The ITC media pitch is progressing full speed. It is understood that the first round of presentations is now complete, and there were four agencies in addition to the incumbent Lintas Media Group in the fray for the business. The agencies are Mediaedge:cia, Starcom Worldwide, Madison Media and Mudra Max.