Soon after pocketing the wins of Credila/HDFC and Asia Motor Works, Vizeum India has been appointed the communication consultants and media AOR for Sanyukta Developers Pvt Ltd (SDPL). Vizeum will integrate with internal partners to provide appropriate solutions to SDPL.
Radio One has been witnessing some busy times. The FM player’s Delhi station recently undertook an advertising roadblock for real estate brand Crossing Republik. This apart, Radio One has just launched a first of its kind SMS service under the SMS VAS umbrella brand of ‘Any Time Music - ATM’ in Mumbai.
Having tasted success in India, Bubble Motion, the Sequoia-Capital backed audio social networking company, has now chalked out big plans for the country. It has recently launched the next generation of its popular voice-blogging platform, Bubbly 1.5, and is also in the process of launching the service in half a dozen other major countries throughout Asia.
Publicitas, the Swiss media consultancy, which has been in business in India for the last 10 years through its company Mediascope Publicitas, is expanding its scope of services in the Indian market with the launch of its out-of-home business. Robin Carruthers will be spearheading Mediascope Publicitas’ OOH business as its Managing Director.
The Delhi Metro Rail Corporation (DMRC) has invited bids from national, multinational agencies and corporates for licensing out advertising rights inside MRTS stations (Barakhamba Road to Dwarka, excluding Rajiv Chowk) on Line 3. The contract shall be awarded for a period of five years and an EMD of Rs 20 lakh is required.
With 2.92 million female online gamers, according to Comscore, the scope is only growing. However, so far, there hasn’t been much of a corresponding increase seen in the development of online games for women. What works for women gamers, how are gaming portals planning to tap this potential group, what are the likely roadblocks? exchange4media finds out.
Following its inclusion in October 2008 in The Kantar Group, WPP’s information, insight and consultancy division, TNS, the world’s largest custom market research specialist, has been growing from strength to strength. In an exclusive conversation with exchange4media, Pedro Ros, CEO, TNS, highlighted the five areas that is agency is focusing on to spur further growth.
Financial advertising has been witnessing a change in approach over the years. With a plethora of financial instruments available in the market today, it has become imperative to break through the clutter. How has advertising in the financial sector been coping with the changing rules of the market? exchange4media spoke to some financial industry players and ad agencies to find out what they think could be the way ahead.