After months of being in the ‘revamp’ mode, Indi Media Company Pvt Ltd, the promoters of NewsX, have made their first move by announcing the rebranding of NewsX channel as Independent Media Network (INM) News. The new-look channel will be unveiled within a few months and be accompanied with a similarly redesigned website, IPTV service and mobile TV.
Onward Mobility, a leading mobile software in India, has chosen Mudra Max to take charge of its media duties.
Business magazine Forbes India and Aquasail recently hosted the first ever world-class corporate sailing regatta series at Mumbai Harbour, near Gateway of India, called ‘The Forbes India Aquasail Regatta Invitation Series’.
Religare Info Service has entered into an exclusive and strategic partnership with NetworkPlay.in, one of India’s leading digital brand ad-networks, for pan-India sales of its advertisement solutions for brokers, sub-brokers, research houses and financial institutes for its new web initiative.
Nissan Motor India Pvt Ltd (NMIPL), in line with its ongoing campaign to build brand awareness to reach out to its target and prospective customers, has started a new ‘exposure marketing’ initiative at high footfall areas across key cities in India. Starting May 2010, this activity will be held every Saturday and Sunday at a prominent mall in a city and will move to different location in a different city the following weekend, thus covering the length and breadth of the country. The activity will continue until December 2010.
‘Shrek’, the adorable green ogre is set to hit the screens again and this time, McDonald’s has tied up for a series of co-branded activities with the movie via the ‘Shrek Festival’, which will continue till June 30, 2010 at all McDonald’s outlets across India. Rs 2 crore is being spent on the various advertising and marketing initiatives.
Impact Marketing Services has embarked on its journey of being a full service BTL agency with its Vision 2012. Rajesh Menon, MD, Impact Marketing Services, shares more on this vision and the road ahead for the agency.
The exchange4media Conclave is here again. The annual flagship event from the exchange4media Group would be held in two cities, kicking off in New Delhi on June 9, 2010 and then culminating in Mumbai on June 11, 2010. The Conclave this year, which also marks the 10th anniversary celebrations of the exchange4media Group, is themed ‘Rebooting the Indian Media & Advertising Industry’.
Rajeev Jaitley, who had recently quit Indian Express as President, Marketing, is now returning to the telecom industry. His earlier stint in telecom was with Airtel. Meanwhile, there is no news from Indian Express on filling the position left vacant following Jaitley’s exit.
Delhi is set to get a new Ad Club. The initiative is led by Prathap Suthan, National Creative Director, Cheil Communications. The club currently goes with a temporary name of ‘The Delhi Alternative’. According to Suthan, “Delhi being one of the major advertising hubs, deserves to have an ad club or forum to provide feedback to industry and lead the industry higher.”
Vizeum, belonging to Aegis Media Group, has bagged Credila Financial Services, an HDFC Limited Venture. Credila is a leader in the education loan segment and exclusively focused on this area. The company has aggressive growth plans and intends to spend over Rs 10 crore in advertising and brand building.
Abbott, the global broad-based health care company, has appointed Ignitee Digital Solutions Pvt Ltd as the online agency for their brand Digene. The agency has started with the online media and the activity has commenced about two days ago.
In his third stint with CyberMedia, Prashanth Hebbar has now been made Senior Editor at ‘Dare’, a magazine for entrepreneurs. Prior to this Hebbar was Vice President - Custom Publishing at CyberMedia India Online Ltd.
123greetings, an IntraSoft Technologies venture, has appointed Vishnu Kanth Gokul as National Head, Ad Sales. He has joined the company’s Mumbai office from May 10. Gokul will be responsible for implementing the sales plan for 123greetings and bringing in new clients from all parts of the India.
The responsibilities of Tom Gleeson, Vice President, Digital Media, ESPN International, who currently oversees the company’s growing digital businesses in Europe, the Middle East and Africa (EMEA), have been expanded to include oversight of all ESPN digital media efforts outside of the US.
The Government must do no more than issue guidelines for television ratings, writes Pradyuman Maheshwari, reacting to reports that the Information and Broadcasting Ministry could play an active role in the TV viewership measurement process.
Jaypee Greens, the infrastructure and industrial conglomerate, has decided on Pencil Inc to handle the 360 degree advertising for its ‘Golf and Spa Resort’ project. The pitch was called in March and the decision came in the first week of May. McCann Erickson, Oxygen Communication, Dentsu, and Green Goose were among the agencies that were vying for the business, which ultimately has gone to Pencil.