Remit2India, one of India’s leading online remittance services, will be the sole sponsor for the US feed of the Indian Premier League (IPL) Season 3 on YouTube, which will broadcast all the action of the final four matches of the season.
Back in the 80s, when there used to be only about 40 days of live cricket telecast on TV in a year, one used to look forward to every game. But ask a cricket fan today to recall more than three champagne moments from the last IPL, and he’ll struggle. Indeed, too much of everything is bad. Or is it, asks Shailesh Kapoor of Ormax Media.
According to TAM Sports for all India market, in the CS 4+ category, IPL3 has managed to reach an average TVR of 4.5 per cent in the last 53 matches, as compared to the average TVR of 4.0 per cent in 2009.
The stage is set for the One Show 2010 from May 10. In an exclusive conversation with exchange4media, Kevin Swanepoel, President, The One Club, shares his views on the quality of the entries this year at the One Show and his expectations from Indian creatives that have made it to the Finalists’ list.
The Income Tax Department has tightened its noose around various IPL team owners, investigating the alleged financial dealings. The I-T Department had a busy day conducting nationwide searches in the offices of Kolkata Knight Riders and the Cricket Association of Bengal; Deccan Chronicle, the owners of Chennai Super Kings; and IPL broadcast agency broadcast agency Multi Screen Media, besides marketing agency World Sports Group.
In a bid to tap the digital growth, Burson-Marsteller has decided to launch a new programme for their clients – ‘Evidence-Based Communications’ – a new research-rich approach to business-building communications.
The new ad for Airtel Digital TVR banks on the Saif-Kareena chemistry to highlight its feature, wherein one can record one’s favourite show with the help of one’s mobile phone even when one is outside the house. A chirpy Kareena would remind one of the bubbly Geet in the movie ‘Jab We Met’.
“Our brand mantra is to be the best airline with great services, always conscious of the needs of our customers. This philosophy is reflected in the bouquet of services that we offer in addition to affordable pricing. Our new tagline – ‘Get more when you fly’ – very effectively highlights our service objective. Our goal is to induce top of mind recall and ensure that our brand communications underline differentiators beyond just the price-points,” asserts Anish Srikrishna, Senior VP – Marketing, SpiceJet Ltd.
Mid-Day recently revamped its Sunday edition. The paper has beefed up its Sunday Entertainment Guide and Sports sections. This apart, it has also introduced a new section called ‘Change’ in the revamped edition.
Be it the ever-growing popularity of Facebook or the celebrity ‘tweet’ madness on Twitter, today, people and products converge on a common social platform. Joining the social media bandwagon is the venerable corporate house Godrej, which is creating waves with its virtual world at GoJiyo.com.
The Times of India Chennai edition recently completed two years. To mark the occasion, the paper had brought out a series of inserts from April 9-14, 2010. The overall theme of the special feature was ‘Chennai Talkies’, which projected Chennai as the hero of a blockbuster movie.