Ameet Joshi, Client Servicing Director, and Anandiya Mukherji, Account Manager, have put in their papers at Grey Mumbai. Joshi is moving to Rediffusion Y&R Mumbai. However, Mukherji’s next destination is not known yet. He was with Grey Mumbai for a year. Prior to that, he had worked with O&M Mumbai and Delhi for close to three years.
English daily DNA's Senior Editor, Arati Jerath, has decided to move on. She has been with the newspaper since 2005. At DNA, she was heading the Delhi bureau. February 1, 2010, was her last working day at the office. After a brief stint in India Today, Jerath had joined The Indian Express and spent 23 years there as a crime reporter, before graduating to politics.
Kimberly-Clark Inc has appointed Prakash Iyer as Managing Director of Kimberly Clark Lever Pvt Ltd. Iyer takes over from Rajeev Mohan, who is retiring from the company after a stint of over 30 years, stretched across the US and India in multiple functions and roles. Iyer’s last stint was with the Future Group, where he was CEO, responsible for the loyalty business. At Kimberly-Clark, he will be based out of Pune and will be responsible for growing the business and the category in India. He will also be a part of the regional leadership team of South Asian Developing & Emerging Countries comprising India, Malaysia, Thailand, Vietnam, Philippines and Indonesia.
Anirban Das Blah, former CEO of Globosport, on February 18, 2010, announced the launch of his entertainment and marketing company called KWAN. The company operates across various entertainment driven verticals and markets.
Kolhapur in Maharashtra may have only two FM stations – Tomato FM and Radio Mirchi – however, the music royalties issue is just as much a challenge here as in any metro. exchange4media takes an indepth look at how FM players are tapping the small town market and the roadblocks that they face.
The two-day Brand Summit 2010 of the Confederation of Indian Industry (CII) gets underway in Bangalore on February 19, 2010. The Summit this year focuses on the topic ‘Marketing Disruption: How will Brands woo Consumers in the Age of Discontinuity?’ The keynote address will be delivered by Adi Godrej, Chairman, Godrej Group.
The afternoon sessions at the Indian Television Distribution Networks Congress 2010 touched on two topics – ‘IPTV and Mobile TV: Road to Future or yet a distant dream’, and ‘Broadcasters & Bouquets’.
The Association of Indian Magazines, in collaboration with the exchange4media Group, is organising the India B2B Media Summit 2010 in Mumbai on February 22. The theme of the Summit this year is ‘Building communities digitally’. The aim of the Summit is to help advertisers understand the B2B domain in India.
The first panel discussion at the Indian Television Distribution Networks Congress 2010 dealt with the topic of ‘Digitisation of Distribution’. TAM’s LV Krishnan gave a run through on the current TV scenario in India before moderating the session, which saw the participation of SN Sharma, Salil Kapoor, Sugato Banerji, and Saurabh Bhatia.
The Indian Television Distribution Networks Congress 2010, an exchange4media Group initiative, was held in the Capital on February 18. The Congress saw Sameer Manchanda and Uday Shankar deliver the key note addresses, where they touched upon a wide array of topics ranging from digitisation, broadband, advertising revenues, and cable versus DTH, among others.
Performance should not be seen as just driving clicks or leads, but driving quality clicks and leads, even if performance is the only mix. Today, media planners ask for cost per click and drive it from wherever they can at the lowest possible rates, which is not the right solution. I think logical media planning, which drives qualitative performance, is very important and not mere high volume performance.